Magnite has been appointed as FIFA+’s global programmatic provider to power video and displays advertising on FIFA+ across North America, EMEA, LATAM, and APAC.
FIFA+ is the global digital platform offering free access to live matches, highlights, exclusive documentaries, and archived football content.
The collaboration marks FIFA+’s efforts to revolutionise the football streaming experience for fans worldwide, bringing previously non-televised games to audiences for free.
FIFA+ will leverage the independent sell-side advertising company’s product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetise its content on a global scale and provide a superior viewing experience to fans.
Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ is enhancing how sports content reaches fans in Australia, bridging the gap between global football and local audiences,” said Yael Milbank, managing director of ANZ at Magnite.
“We’re thrilled to partner with them to unlock innovative advertising opportunities that speak directly to loyal football supporters across our market,” he added.
Last year, Nine adopted Magnite’s SpringServe solution to manage the delivery and mediation of programmatic demand on 9Now. The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources.
Magnite said SpringServe will enhance the 9Now experience for viewers and advertisers by shifting the way programmatic demand sources across inventory.
Magnite was also selected by Tennis Australia’s Demand Manager as its Prebid header wrapper solution, using it to monetise its display and mobile inventory programmatically for the first time and ahead of the Australian Open.
Demand Manager will provide Tennis Australia with valuable insights, flexibility, and control over header bidding operations and help them to optimise Prebid according to their specific needs in order to improve monetisation.
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Top image: Yael Milbank