Fetch TV is adding eight free ad-supported streaming TV (FAST) channels to the aggregation platform as a free inclusion for all users.
The initial FAST channel line-up on Fetch includes Fail Army, Pet Collective, People Are Awesome, Nosey, Outdoor Channel, Insight TV, In Trouble, and In Wonder.
Whilst still relatively new to the Australian market, FAST channels are rapidly gaining popularity in other markets. In the United States, they are forecast to generate USD $4.1 billion revenue by 2023.
Fast channels combine many of the features of traditional TV viewing (branded linear channels, free, ad-supported) with the efficiencies available via technology advances (IP delivery, targeted advertising).
They complement traditional free to air (FTA) channels, subscription channels and subscription video on demand (SVOD) options, and target niche audiences with compelling content available free of charge.
Fetch TV’s chief content and commercial officer, Sam Hall, said: “As a leading Australian aggregation platform, it is important that Fetch continues to grow our offering across both subscription and free content options.
“The introduction of FAST channels is the latest example of Fetch embracing innovation to deliver exceptional value and an ever growing selection of content to our customers, ensuring we live up to our brand promise of ‘All your entertainment, easy’,” he added.
Accessible from the TV Guide, all Fetch customers can now enjoy the additional channels, at no extra charge, on their TV and on the Fetch Mobi app.
This comes after subscription TV aggregator announced a major contract extension with NBCUniversal Networks and Direct-to-Consumer, last year.
The renewal of their long-term channel partnership agreement covers five NBCUniversal channels and providing subscribers with access to the broadest range of NBCU channels available on any Australian aggregation platform.
The deal includes E!, Universal TV, MSNBC, CNBC, and Oxygen – the virtual playlist channel – securing reality, entertainment, drama, news and true crime content for viewers.