Fenton Stephens has announced key hires following new business wins and an expansion of the agency’s CX offering.
Joining the Melbourne-based independent agency is Alice Martin stepping into the role of senior strategist.
Martin joins from CHEP, where she worked on Telstra, RACV, Samsung and LaTrobe University. Martin was also previously at VMLY&R.
Shefik Bey joins the agency as head of innovation and transformation, following a period of consulting.
Bey brings his vast experience in digital transformation to Fenton Stephens, having most recently worked with Service Victoria. Prior to that he ran his own consultancy, U1 Group.
Campbell Smith joins in the role of chief strategy officer and director from Big Red. Smith worked there for almost a decade and helped it grow into one of Australia’s biggest independent agencies.
Rounding out the new hires is Amy Stephens who adds the responsibilities of chief customer officer to her director of client services role. She will work in partnership with Bey and reflecting the surge in CX work.
Simon Antonis, Fenton Stephens CEO, said: “Like a lot of businesses, COVID-19 accelerated trends we were already seeing in our industry.
“CMOs saw CX added to their responsibility sets and looked to us to help link that work to their wider comms strategies.”
Joey Dorrington, COO, added: “In addition, the uncertain environment meant brands wanted accountability in their work. So our performance workload has more than doubled since the beginning of 2020.
“We identified that we needed to invest in strategy and CX. So we’re thrilled to have Alice, Shefik and Campbell at the agency and Amy stepping into a wider role.”
The new appointments come after Fenton Stephens has recently added Brown Family Wine Group, Workforce Extensions and the Accent Group as new clients. The agency also won new projects for existing clients Melbourne Business School and Dennis Family Homes.
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Top image left to right: Shefik Bey, Amy Stephens, Alice Martin, Campbell Smith