Mediaweek Australia's media industry bible 2018-09-24T03:11:36Z https://mediaweek.com.au/feed/atom/ https://mediaweek.com.au/wp-content/uploads/2017/05/cropped-mw-sq-32x32.png Mediaweek <![CDATA[NewsMediaWorks’ Copy School returns]]> https://mediaweek.com.au/?p=55616 2018-09-24T03:11:36Z 2018-09-24T03:11:36Z Applications have opened for Copy School 2018 in Sydney, sponsored by NewsMediaWorks.

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Copy School 2018 is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their knowledge and experience.

It will be held in Sydney from October 22 to 26, and is seeking 20 young copywriters to attend the workshop series.

Richards Rose senior copywriter Mark Sharman will be the Copy School convenor. Senior members from the industry taking part are Big Red Melbourne’s CCO Ted Horton, social commentator, writer and lecturer Jane Caro, writer David Morris, BMF Australia’s deputy executive creative director Jen Speirs, Disciple creative partner Tim Brown, Mr Mumbles’ creative partner Laurie Ingram, 303 MullenLowe senior copywriter Mike Burdick and The Sydney Morning Herald’s state political editor Alexandra Smith.

Copy School will provide participants with a real-world brief that will be presented and critiqued on the final morning of the course.

The workshop fee is $250 per student. Copy School will donate the fully tax deductible fee to The Oasis Centre, Salvation Army. The event will be held at Fairfax Media, 1 Darling Island, Pyrmont.

NewsMediaWorks CEO Peter Miller said: “Copy School continues to be a great success in Sydney and unearths some serious new creative talent. Copy School focuses on how to create great, effective advertising for brands from some of the best in the business, and it has attracted a range of students from junior writers at agencies to marketers themselves. I’d like to thank our Sydney guest tutors for sharing their knowledge and generous commitment to Copy School.”

To apply for Copy School please contact Kylie Hannah on 0404 000 664 or kyliehannah@newsmediaworks.com.au.

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James Manning http://www.mediaweek.com.au <![CDATA[TV Ratings September 23: Triple room reveal keeps Nine and The Block #1]]> https://mediaweek.com.au/?p=55608 2018-09-24T02:04:52Z 2018-09-24T01:55:05Z Mediaweek editor James Manning examines last night's TV ratings.

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• Triple room reveal keeps Nine and The Block #1
• Breakfast TV ratings: Key market data reveals Nine’s concern
• Sunday Night at 7pm and The Royals drive Seven’s Sunday
• Lisa Wilkinson’s Serena Williams interview lifts Sunday Project

Breakfast TV watch

It certainly doesn’t attract the biggest TV crowds. However, breakfast TV is more examined than any other timeslot. Karl Stefanovic attracts many of the headlines, as have both Sam Armytage and David Koch in the past. More recently it has been Karl Stefanovic again. The security of employment is talked about more for breakfast TV hosts than anyone else – with the possible exception of Nine’s Sam Newman.

Mediaweek is starting this daily examination of the program ratings in response to massive interest in the timeslots! Seven has long dominated the national numbers, but the key stats to also watch are who is winning in Sydney and Melbourne.

Breakfast TV averages metro

Week 38

Sunrise 264,000 (Sydney 74,000, Melbourne 63,000)

Today 230,000 (Sydney 68,000, Melbourne 56,000)

Week 39

Sunday

Sunrise 269,000 (Sydney 80,000, Melbourne 80,000)

Today 223,000 (Sydney 64,000, Melbourne 66,000)

 

Sunday Ratings

Seven

After winning the 6pm timeslot, the channel’s best was 696,000 for Sunday Night, which made a rare appearance in the 7pm timeslot. The numbers were up from 611,000 a week ago. Last night featured a compelling story from Matt Doran, which filled more than half the episode, with an interview with Mary Kay Letourneau, a 34-year-old US teacher who made headlines when she seduced a 12-year-old boy.

Seven then showed the first episode of the US series made with the ABC network and People magazine, The Story Of The Royals, which launched with 493,000.

Nine

The channel again dominated the start of the ratings week with massive crowds again for The Block. The popular triple room reveals showed off some very impressive renovations work, but some pretty big fails too. The audience of 1.26m was down on last Sunday’s 1.34m.

60 Minutes followed, featuring the Nine Network’s political editor Chris Uhlmann speaking with former Foreign Minister Julie Bishop, who commented Australian politics has become an international joke, the “coup capital of the world”. The audience of 715,000 was a good result, bigger than Sunday Night’s audience earlier in the night.

TEN

The Sunday Project was the only primetime offering to make the top 20.

The much-discussed Lisa Wilkinson interview with Serena Williams attracted a bigger crowd with 404,000 watching after 315,000 tuned in after 7pm last week. Highlight of the interview, as it is always, was when a publicist stepped in asking Wilkinson to stop asking about the controversial US Open.

At 7.30pm the channel went with a movie – the 2006 family animation Happy Feet – that did 140,000.

ABC

Part one of Joanna Lumley’s Silk Road Adventure launched with 576,000. It’s the latest of Lumley’s wonderful global travel adventures and tracks her trip from Venice to the Chinese border. She and her team must have been up early to see her on the streets and canals of Venice with few others in sight.

The latest episode of Rake then did 432,000, down on 505,000 last week.

SBS

Two repeats led the ratings at SBS – Rome’s Invisible City with 180,000 and then Easter Island: The Truth Revealed on 148,000.

Get daily TV ratings and analysis sent straight to your inbox with the Mediaweek Morning Report. Subscribe free here.

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Mediaweek <![CDATA[Top 10 Game Charts: NBA steals top spot]]> https://mediaweek.com.au/?p=55611 2018-09-24T01:53:29Z 2018-09-24T01:53:10Z Luke Reilly Games Editor, IGN Australia examines the latest IGEA games charts.

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By Luke Reilly Games Editor, IGN Australia

Just some minor shifts in the Australian games charts this week as Spider-Man and NBA 2K19 trade places at the top, and Shadow of the Tomb Raider arrives in third spot.

NBA 2K19 pipping Spider-Man for first place is impressive considering how well Spider-Man has been received by the press and punters alike, but it’s worth remembering that NBA 2K19 is a multiplatform game and it’s one of the highest-selling sports series on the market. As we mentioned last week, it also has a special regional exclusive cover in Australia and New Zealand, featuring NBA Rookie of the Year Ben Simmons – the first Australian to feature on the cover of an NBA 2K game in the series’ 20-year history.

Shadow of the Tomb Raider, which forms the third and final chapter of the rebooted Tomb Raider series that began with 2013’s Tomb Raider, scored a rave review on IGN and “offers up a powerful finale to Lara Croft’s origin story.” It was released on a Thursday, so only has a few days of sales to its name at the time of these charts. Don’t be surprised if it leaps to the top by next week. Unlike the previous instalment Rise of the Tomb Raider, which was a timed-exclusive on Xbox, this latest Lara Croft adventure is a multiplatform release.

 

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Mediaweek <![CDATA[Michelle Guthrie dumped as ABC managing director]]> https://mediaweek.com.au/?p=55586 2018-09-24T01:25:36Z 2018-09-24T00:12:16Z David Anderson will be the acting MD until a replacement for Guthrie is found.

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The ABC managing director, Michelle Guthrie, has departed from the role. She joined the company in 2015.

The ABC managing director, Michelle Guthrie, has departed from the role. She joined the company in 2015 and was nearly half way into her five-year term.

ABC chairman Justin Milne announced the news this morning. The public broadcaster’s director for entertainment and specialist David Anderson will be the acting MD until the role is filled on a permanent basis in the coming months.

The shakeup at the top of the executive rank follows months of discussions that concluded when directors resolved that it was not in the best interest of the ABC for Guthrie to continue to lead the organisation.

The search for the new MD has commenced. By law, managing directors are selected by the ABC board independently of the Government and Opposition of the day.

“In resolving to seek fresh leadership, the board’s foremost consideration was the long-term interests of our own people and the millions of Australians who engage with ABC content every week,” Milne said.

“This decision has been driven by our commitment to deliver the best possible outcomes for our loyal audiences and the best possible experience for our own people.

“We understand that transitions can be disruptive in the short term. However, the ABC is fortunate to have an experienced and capable executive team that will provide continuity in the months ahead.

“The board wishes to thank Michelle for her contribution to the ABC. We are very grateful for all her hard work.”

As the director for entertainment and specialist, Anderson is responsible for broadcast television networks and associated services, radio music networks, podcasts and specialist radio content. Speaking about his role as acting MD for the ABC, he said: “I recognise the challenges involved in transitions of this kind but I am honoured to accept the board’s invitation and look forward to working with our outstanding people to execute our strategy.”

In a statement, communications minister Mitch Fifield has thanked Guthrie for her services in a statement and has said he respects the ABC board’s independence and decision.

Within the first hour of this news breaking, the Australian trends on Twitter was dominated by topics related to Guthrie’s departure. At the time of writing this, “Michelle Guthrie” was the national top trend, followed by “ABC board”, “abc boss”, “Ms Guthrie”, and “Justin Milne”.

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James Manning http://www.mediaweek.com.au <![CDATA[Adelaide Radio Wrap: Day 1 – Mix 102.3 continues run at #1]]> https://mediaweek.com.au/?p=55585 2018-09-24T00:00:27Z 2018-09-24T00:00:03Z Taking advantage of the ratings break in Adelaide this week is the breakfast show at Mix 102.3, Jodie and Soda.

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Week four of our deeper dive into radio ratings around Australian metro markets stops in Adelaide this week. There is a one-week break in radio ratings to coincide with the September school holidays.

Many radio shows around Australia are taking advantage of the last ratings break this year before survey ends on December 7.

Many of the big FM shows with a heavy sports theme – on Triple M Sydney and Melbourne for example – are working through the break.

In Adelaide both Triple M and Fiveaa breakfast teams report for work this week too.

Mix 102.3 Survey 5 shares: 10+ 15.1%, Breakfast 14.0%

Cumulative audience: 10+ 324,000, Breakfast 177,000

Taking advantage of the ratings break in Adelaide this week is the breakfast show at Mix 102.3, Jodie and Soda. (We didn’t hear any mention of a Best Of program when we listened this morning, but it sounded like one.) Their breakfast show narrowly trails Fiveaa by 0.6 with David Penberthy and Will Goodings on 14.6%.

The Mix breakfast show is not quite the highest-rating part of the day at the perennial Adelaide #1 station. That accolade belongs to afternoon with a share of 18.5%, with morning next on 15.5% and drive on 14.6%.

With a few other distractions around the network, ARN programming boss Duncan Campbell doesn’t have too many concerns about the Adelaide market.

“We have no issues in Adelaide and that is the eighth #1 FM breakfast show result for Jodie and Soda,” Campbell told Mediaweek. “On the FM band there is daylight between Mix and everyone else.

“It remains a strong, consistent performer when the others don’t have the consistency we do.”

Survey 5, 2018 was the sixth consecutive #1 survey win for Mix 102.3. 2018 has been a brilliant year for the station. In 2016 Mix broke above 15% just once, in 2017 the station only just made it to 13% once, but this year it has been over a 15% share for four of the five surveys. Breakfast is also having a cracker of a year with share of 14% or better in four of the five surveys, something it only achieved once in the previous two years.

Top Photo: Jodie and Soda into the strawberries at Mix 102.3

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Mediaweek <![CDATA[SBS Dateline producer appointed Screen Australia head of documentary]]> https://mediaweek.com.au/?p=55581 2018-09-23T23:51:54Z 2018-09-23T23:51:32Z “It’s an absolute privilege to help develop and celebrate Australian stories."

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Bernadine Lim (pictured) is joining Screen Australia, where she will oversee its documentary unit and report to the head of content Sally Caplan.

“Bernadine’s industry knowledge and expertise across a myriad of formats and genres make her the perfect choice for this new role as the head of the documentary unit. She is passionate about the power of documentary as a form of storytelling and will be a fantastic asset not just to the agency, but to the sector as a whole,” said Caplan.

On accepting the head of documentary position at Screen Australia, Bernadine Lim said, “It’s an absolute privilege to help develop and celebrate Australian stories. It’s also a great responsibility. I hope to bring a distinct contribution to the industry through this very special role.”

Lim joins Screen Australia having most recently been the executive producer of SBS program Dateline. She joined the award-winning international documentary current affairs program in 2014 as supervising producer and became executive producer later that same year.

Prior to Dateline, Lim was a series producer on Hamish Macdonald’s foreign correspondent show The Truth Is? for Network Ten and was nominated for an Australian Academy of Cinema Television Arts (AACTA) award for Best Direction in a Documentary for Once Upon a Time in Cabramatta, a landmark three-part series for SBS Television.

Born in Malaysia, Lim studied media, law and communications in New Zealand. Her films World’s Most Dangerous Journey and Lost Children of China have attracted several awards including two Gold medals at the New York Festival’s Film and TV awards.

During her time in New Zealand, the United Kingdom and Australia, she produced and directed both original content and format shows for BBC World, National Geographic, Discovery International, TVNZ, TV3, NBC Universal, CNBC and SBS television. Lim also spent two years at BSkyB promos in London as a creative producer and over her career has directed a range of commercials, music videos and produced several short films.

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Mediaweek <![CDATA[Today Tonight Adelaide sets new Australian TV ratings record]]> https://mediaweek.com.au/?p=55579 2018-09-23T23:47:03Z 2018-09-23T23:46:19Z Today Tonight’s unbeaten run began on March 26, 2001.

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Today Tonight, Seven Adelaide’s weekday ratings machine, has claimed a record 700th consecutive winning week of official ratings.

After being replaced along the east coast by an extra half hour of Seven News, the daily current affairs program continues successfully in the Seven schedule in Adelaide and Perth.

There are still some who feel the format should be back on air in all metro markets. In a stirring speech recently in Sydney at the Kennedy Awards, Seven reporter and producer David Richardson said the format is not dead.

Read more here.

Hosted in Adelaide by Rosanna Mangiarelli, Today Tonight has the longest winning streak since the introduction of the people meters ratings system in 1991 and one of the greatest winning streaks since the first night of television in Adelaide in 1959.

Today Tonight’s unbeaten run began on March 26, 2001. It has won the 6.30pm to 7pm weeknight slot every week since, totally dominating everything that has gone up against it.

Seven Adelaide director of news and public affairs Chris Salter said: “700 weeks is an incredible milestone and a stunning reflection on our superb team, past and present. Night after night, year after year, South Australians tune in to watch the stories that matter to them.”

Today Tonight premiered on January 30, 1995 with Leigh McClusky as host. Over the years Today Tonight’s hosts have also included Paul Makin, John Riddell and Mike Smithson. Rosanna Mangiarelli began her role as host in August 2007.

Slow start: Today Tonight’s success is even more remarkable considering it took 258 programs before it won its first night of ratings (May 15, 1996) and 100 weeks exactly before it won its first week of ratings (July 1997).

Source: OzTAM. Official survey weeks March 26, 2001 to September 21, 2018.

Top Photo: Rosanna Mangiarelli

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Mediaweek <![CDATA[APN Outdoor reveals insights into how Australians spend in summer]]> https://mediaweek.com.au/?p=55577 2018-09-23T23:39:52Z 2018-09-23T23:39:28Z • Research report Go Out With Us released

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APN Outdoor has released details of Go Out With Us, an exclusive research report it commissioned on the spending habits of Australians over summer.

Drawing on Dn’A, an in-house data and analytics capability launched by APN Outdoor in July this year, Go Out With Us offers new insights into how people behave over summer and how their spending spikes in a myriad of product categories.

APN Outdoor general manager, marketing, Charlotte Valente, said: “People’s behaviours change over the summer, which can make them harder to reach with advertising messages.

“But eyeballs don’t vanish when the weather warms up – they simply mobilise. Going to the beach and taking holidays are not the only thing Australians do during summer. There are numerous buying occasions over the summer period that span many categories, not just retail, but also finance, health, wellness, fitness, travel, food and drink.”

Valente said insights from Dn’A – which include over 34 billion data points covering transactional, behavioural and segmentation data – give APN Outdoor a unique ability to understand audiences and work with advertisers to create innovative campaign solutions that will have smarter impact.

“Dn’A offers advertisers the ability to connect our audiences’ intentions with their actions. Through our IRIS research we can understand what audiences claim they will do and feel, and Dn’A allows us to cross-reference this with their actual behaviour.

“Dn’A has uncovered some interesting and unexpected trends for marketers, such as the rise in spending on health and beauty spas and taxis/ride-sharing before Christmas, the product categories that benefit from New Year’s resolutions, and the peak spending times in the back-to-school market.”

APN Outdoor general manager, sales, Mark Fairhurst, said: “The combination of insights from Dn’A and APN Outdoor’s market-leading network of 40,000 high-impact connection points that reach 97% of Australians every day across roadside, transit, rail and airports gives advertisers the perfect way to connect with consumers over summer.”

Fairhurst added Dn’A had already been used by several clients to create marketing plans for summer.

“APN Outdoor is the ‘go-to’ media partner for brands to get noticed this summer,” he said. “We understand audiences better than anyone and with Dn’A we have real-world behaviour data to prove it. APN Outdoor provides brands with new opportunities and quality solutions to connect with out-and-about Aussies over the summer.”

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Mediaweek <![CDATA[Complete guide to next week’s launch of Your Money channel]]> https://mediaweek.com.au/?p=55571 2018-09-23T23:26:28Z 2018-09-23T23:25:56Z • Primetime evening programming schedule, daytime hosts revealed

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Your Money, the new business, personal finance and luxury lifestyle channel that is a joint venture between News Corp Australia and Nine Entertainment Co, will launch on Monday October 1 at 6am live on free-to-air channel 95 and Foxtel channel 601.

Your Money is branding itself as a 24/7 TV and digital destination for business news, personal finance information, in-depth real estate coverage and a raft of luxury and lifestyle programming.

A release from the rebranded Sky Business Channel details its new hosts and new schedule:

The new channel brings together leading Australian business journalists Ticky Fullerton, James Daggar-Nickson, Ingrid Willinge, Leo Shanahan, Leanne Jones and Adam Creighton, together with Real Estate hosts Sophie Hull and James Treble.

Also announced today, Your Money will feature a new primetime business program airing live each weeknight from 6pm to 8:30pm, Your Money Live hosted by Brooke Corte and Chris Kohler.

Each weeknight Corte and Kohler will help make sense of the day’s events, cut through the jargon and present complex finance stories in an entertaining and engaging way. For Corte this marks a return to the business arena after she was one of the founding anchors of the Sky News Business channel a decade ago.

Your Money will also feature a variety of dedicated personal finance and lifestyle programs across multiple genres.

From 8:30pm each weeknight audiences can tune into bespoke programs, including Money Talks with Peter Switzer (Mondays), Swipe with James Daggar-Nickson for all things technology (Tuesdays), CarAdvice with Paul Maric and Trent Nikolic (Wednesdays), Entrepreneurs with Jack Delosa (Thursdays) and Business Class with James Wilkinson (Fridays).

Weekday programming begins with Business Breakfast at 6am with Leanne Jones.

From 9am, Trading Day: The Countdown with James Daggar-Nickson sets up the local session, featuring experts from the nation’s top banks and brokerages and all the morning’s breaking news.

Then from 10am Daggar-Nickson hosts Trading Day: The Open providing up-to-the-minute coverage of the corporate and economic news moving Australian markets with in-depth analysis from expert guests and featuring interviews with some of the nation’s business leaders.

From 11am through to 4pm, Trading Day Live will be hosted by Ingrid Willinge and Adam Creighton to bring you continuing coverage of the local trading session as it unfolds, along with analysis of the big economic news of the day. They’re joined by some of the country’s top business minds, economists and investors. At 1pm share market experts are on hand to answer your questions.

From 4pm on Trading Day: The Final Count, the Your Money team looks at the day’s big market movers and the corporate stories of the day.

Business and politics meet each weekday at 5pm with award-winning business journalist Ticky Fullerton hosting the flagship business program Ticky, featuring exclusive top-floor interviews with Australia’s corporate elite, leading economists, regulators and political figures, along with the best in national and international business news. Business reporter Leo Shanahan joins Ticky with live breaking business news and exclusives.

Nightly from 11:30pm the channel will feature the Fox Business Network US coverage.

Saturdays from 8.30am will feature Sophie Hull and James Treble hosting Auction Day, the only Australian real estate show featuring live auctions from around the country.

Your Money will also launch on yourmoney.com.au, along with Twitter, Facebook and LinkedIn. Online, Your Money will feature exclusive business, wealth, real estate and lifestyle content, along with all the highlights from the TV channel.

Your Money CEO Kylie Merritt said: “We are creating an always-on destination that will deliver great content wherever people want to consume it. Helping Australians make sense of the myriad ways of investing and protecting their wealth is a big responsibility and our team is ready to do just that from October 1.”

YOUR MONEY PROGRAM SCHEDULE

Free-to-air channel 95 and Foxtel Channel 601

• Business Breakfast – Weekdays live at 6am
• Trading Day: The Countdown – Weekdays live at 9am
• Trading Day: The Open – Weekdays live at 10am
• Trading Day Live – Weekdays live from 11am
• Trading Day: The Final Count – Weekdays live at 4pm
• Ticky – Weeknights live at 5pm
• Your Money Live – Weeknights live at 6pm
• Money Talks with Peter Switzer – Mondays live at 8:30pm
• Swipe with James Daggar-Nickson – Tuesdays live at 8:30pm
• CarAdvice – Wednesdays live at 8:30pm
• Entrepreneurs – Thursdays live at 8:30pm
• Business Class – Fridays live at 8:30pm
• Real Estate – Saturdays live from 8.30am
• Fox Business Live – Monday-Saturday from 11:30pm

*Times in AEST

Your Money will broadcast simultaneously on free-to-air Channel 95 (part of Nine’s digital spectrum) and on Foxtel Channel 601. The channel will also be available on streaming services Foxtel Now, 9Now and at yourmoney.com.au.

Top Photo: Your Money Live anchors Brooke Corte and Chris Kohler

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Mediaweek <![CDATA[Adshel’s message to advertisers: Connecting with your audience is not just about the destination]]> https://mediaweek.com.au/?p=55565 2018-09-23T23:09:20Z 2018-09-23T23:08:59Z • New research shows the commute is valuable time to prime, engage and influence

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New research launched at Adshel’s industry events last week in Sydney and Melbourne has identified significant and surprising changes in the way Australians commute to work.

The research report titled “Own the Journey, Not Just the Destination”, commissioned by Adshel, investigated the behaviour of Australian commuters in our major cities to get a better understanding of how commuter audiences are feeling, what they’re doing, and how they’re interacting with advertising during their commute.

Adshel’s CEO Mike Tyquin said, “Australia’s population reached 25 million last month, more than 30 years ahead of schedule. With our population booming and the urban footprint of our cities swiftly spreading, we wanted to find out how the average Australian’s commute is changing, to identify how advertisers can optimise their exposure on the journey.”

Key findings of Own the Journey, Not Just the Destination report:

• Australians now spend 60-72 minutes each day commuting, which equates to 288 hours, or 36 working days each year
• Metro commuters take an average of two different modes of transport to work/study each day
• Commuters travelling 30-45 minutes each way are most likely to enjoy their commute and be more open and receptive to messaging
• Time spent commuting has increased 33% in the five years from 2013 to 2018
• 75% of commuters see their commute as either “doing time” or “down time”, with the majority of commuters in a positive mindset
• Commuters see out-of-home advertising as less intrusive and annoying, and more trustworthy than other advertising.

Adshel’s study shows that while Australians are travelling for longer periods to get to and from work or study, they are reframing their commute as a positive “transition time” between home and their destination.

With time the greatest commodity, Adshel says the daily commute has become valuable me time, a chance to catch up on emails and social media, research holidays, listen to music or just relax.

“Often a person’s daily commute is the only time where they are stuck in one place for a fixed amount of time,” Tyquin explained. “For brands, the daily commute is the ideal time to reach, prime and influence their target audience, and to own the journey, not just the destination.”

Adshel’s research report “Own the Journey: Not just the destination” can be downloaded here.

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