Fairfax Media launches new Drive.com.au

Fairfax Media relaunches Drive.com.au: More video, showroom feature, more specs

•  Video content, showrooms, vehicle hubs and exclusive expert advice to help consumers on their car purchase journey

Drive.com.au, part of Fairfax Media’s digital network, has launched a redesigned online environment developed for the car intender audience, with several new features and an adaptive user experience to support them in finding the right car, first time.

Created entirely around Drive.com.au’s editorial strengths and the car buyer’s need for trusted and independent information, support and guidance, Drive.com.au helps its users navigate every stage of the purchase journey, with a focus on creating an engaging and seamless consumer experience.

Launch advertising partners include Audi, BMW, Ford, KIA, Nissan, Volvo and Eclipx Group.

The new site features several firsts including:
•  Engaging new video content via Drive TV
•  Car Showrooms with listings of full manufacturer vehicle ranges
•  Car Specifications with full vehicle feature breakdowns and a unique 10 tiered rating system developed by Drive’s editorial team creating the most credible and well-rounded source of information for buyers
•  The ‘What car should I buy?’ tool for car buyers that enables consumers to narrow down their car choices based on factors including performance, safety, running costs and handling, which are judged by Drive’s panel of experts.  Consumers can also ask the experts direct questions about what car they should buy based on their individual needs.  It is the only site that combines this tool with the ability to seek advice from experts.

Drive editor Andrew MacLean said: “The all-new Drive.com.au builds on our key strength as the most trusted source of independent automotive editorial. We have created a true automotive destination for car information, guidance and advice throughout the consumer journey from research stage to purchase.

It places a greater emphasis on providing consumers with an extensive database of new car reviews and the latest news, engaging video content, expert tips on how to buy the right car and entertaining features for automotive enthusiasts.”

Source: Fairfax Media

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