Fairfax expands digital brand Executive Style to print

The 52-page launch edition features actor Alex Dimitriades on the cover

Fairfax Media’s luxury lifestyle website Executive Style is launching as a new quarterly glossy men’s magazine. It will be circulated inside The Age and The Sydney Morning Herald, with the first issue being released this Friday August 18.

Executive Style Magazine has received support from international luxury and watch brands, retail, luxury auto and travel clients. The launch partners include Audi, Blancpain, Bvlgari, Cartier, Giorgio Armani, Harrolds Luxury Department Store, Hugo Boss, MontBlanc, Rolex and Victorian Racing Club.

“The magazine is a whistlestop tour of the finer things in life, with a uniquely Australian twist,” says editor Michael Harry. “Our tagline is ‘Smart men. Cool things.’ and that’s exactly what you’ll find, with the latest luxury news and views we think you need to know now.”

Nerissa Corbett, brand and audience director of Fairfax Prestige Group, says, “Fairfax continues to build on the success of its Prestige Group with the launch of Executive Style Magazine, a premium brand extension of our highly successful ExecutiveStyle.com.au website. We’re entirely focused on providing superior results for prestige clients and brands, and this offers advertisers another valuable opportunity to communicate to our large, quality audiences.

Executive Style Magazine complements our current female premium lifestyle titles including Sunday Life and DailyLife.com.au, making our premium male offering truly cross-platform, with opportunities for digital, print and event executions targeting an AB male-skewed audience,” added Corbett.

The 52-page launch edition features actor Alex Dimitriades on the cover, plus interviews with ex-AFL legend Jimmy Bartel and up-and-coming stars Benjamin Rigby (Alien: Covenant) and Osamah Sami (Ali’s Wedding). The Spring issue includes the latest news on high-end cars, diving watches, Australian whiskies, Mick Fanning‘s award-winning Balter beer, plus a sleek Father’s Day gift guide and a four-page fashion feature on what to wear to the Melbourne Cup Carnival.

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