Facebook profits up – Zuckerberg: ‘Strong year, but also a hard one’

Facebook has reported its full year results for 2017

Facebook has reported its full year results for 2017 with revenue climbing 47% to US$40.65b. Net profit was up 56% to $15.93b.

Operating highlights (all figures US$):

Daily active users (DAUs) – DAUs were 1.40 billion on average for December 2017, an increase of 14% year-over-year.

Monthly active users (MAUs) – MAUs were 2.13b as of December 31, 2017, an increase of 14% year-over-year.

Mobile advertising revenue – Mobile advertising revenue represented approximately 89% of advertising revenue for the fourth quarter of 2017, up from approximately 84% of advertising revenue in the fourth quarter of 2016.

Capital expenditures – Capital expenditures were $2.26b and $6.73b for the fourth quarter and full year 2017, respectively.

Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $41.71b at the end of the fourth quarter of 2017.

Headcount – Headcount was 25,105 as of December 31, 2017, an increase of 47% year-over-year.

“2017 was a strong year for Facebook, but it was also a hard one,” said Mark Zuckerberg, Facebook founder and CEO.

“In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society. We’re doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent.

“In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term.”

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