Facebook Q3 ad revenue up 59% YoY

“We had another good quarter,” says Zuckerberg

“We had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO after releasing the company’s Q3 results for 2016.

“We’re making progress putting video first across our apps and executing our 10-year technology roadmap.”

Ad revenue for the quarter year-on-year rose a staggering 59% from US$4.29b to US$6.82b.

Third Quarter 2016 Operational Highlights

Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year.
Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
Monthly active users (MAUs) – MAUs were 1.79 billion as of September 30, 2016, an increase of 16% year-over-year.
Mobile MAUs – Mobile MAUs were 1.66 billion as of September 30, 2016, an increase of 20% year-over-year.

Third Quarter 2016 Other Financial Highlights

Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015.

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