Fabulate has appointed Patrick Forth as its new chairman.
He joins the influencer marketing platform as it celebrates its five-year anniversary, having established a firm foothold in the Australian creator economy as the preferred influencer marketing technology partner of the majority of Australia’s influencer and PR agencies.
Forth was the former managing director of the Boston Consulting Group in Australia and has advised many onshore and offshore media/technology companies during his thirty-plus-year tenure at the consulting group. In 2022 was named on The Australian Financial Review’s list of most powerful consultants.
Toby Kennett, CEO of Fabulate, welcomed Forth to the company and said: “We are thrilled to welcome Patrick onto the board. He has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.
“It is great to have someone of Patrick’s calibre on the board as Chairman of Fabulate as we continue to grow our operations and innovate in exciting new ways.” he added.
Fabulate recently launched its new product, SparQ, which offers marketers a suite of AI-powered tools that empower marketers and their agencies to scan thousands of hours of content across TikTok, Instagram, and YouTube in an automated and efficient fashion.
Forth said of his new role: “I am excited to become Fabulate’s Chair. Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms. They have already demonstrated success in this dynamic and growing market.”
Fabulate was also recently shortlisted in October for Deloitte’s prestigious Tech Fast 50 award. Earlier this year, the company also won Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards.
See also: MacFarlane Brothers and L’Oreal win big at 2023 AiMCO Awards
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Top image: Patrick Forth