Example has added InterContinental Hayman Great Barrier Reef to its client roster.
The creative agency will lead the strategic PR campaign that elevates the resort’s standing as the frontier of Australian luxury and supports its transition from InterContinental Hayman Island Resort to InterContinental Hayman Great Barrier Reef.
The resort’s rebrand marks a new chapter in its 74-year legacy of delivering sandy-toed serenity at the ultimate island playground.
Example will be to shape a narrative that showcases the resort’s unique experiences and dedication to luxury, relaxation and adventure.
“We’re thrilled to collaborate with Example to amplify our brand and highlight our deep bond with this extraordinary natural wonder,” Kayte Staraj, general manager of InterContinental Hayman Great Barrier Reef, said.
“Example’s expertise in culturally resonant storytelling will be invaluable as we celebrate this exciting new chapter in our remarkable history.”
Rebecca Jarvie-Gibbs, co-founder and managing director of Example, added: “We’re excited to deepen our partnership with IHG by bringing our earned-led approach to this breathtaking destination.
“InterContinental Hayman Great Barrier Reef is renowned as an exclusive luxury escape, blending intimacy with the thrill of discovery. We look forward to collaborating with the media to invite guests to experience the reef in an entirely unparalleled way.”
InterContinental Hayman Great Barrier Reef joins Example’s robust travel and hospitality portfolio, which includes brands such as Collection. InterContinental Sydney, StandardX, QT Hotels and Hotel Morris Handwritten.
This addition to Example’s client roster comes after the agency promoted Daniel Goldstein to head of PR earlier this year. He joined the agency as an account manager in 2019 and led campaigns for brands such as Smirnoff, The Singleton, Talisker, JW Marriott, Australian Venue Co., Chargrill Charlie’s and Koko Black.
As head of PR, Goldstein will collaborate closely with the strategy and creative leads to drive the development and execution of earned campaigns for high-profile venues, precincts, and brands.
See also: Example promotes Daniel Goldstein to head of PR
