On Thursday, Vevo presented its first Australian upfront at Universal Music House, as part of the debut SXSW Sydney festival. The presentation provided an overview of the network’s growing CTV business and value proposition to advertisers.
“Vevo is a destination for every brand, with a portfolio of premium content that attracts viewership at a national level,” said Steve Sos, Managing Director, APAC, Vevo.
“In fact, here in Australia, Vevo reaches nearly half the population every single month. With music videos for every fan, Vevo is the most diverse network with content for Australians of all cultures and backgrounds.”
Vevo highlighted its increasing CTV audience of over 6 million Australians, up 44% since 2020. When compared to BVOD, the platform reported that its overall audience of over 11 million viewers was larger than the whole ad-supported BVOD market and reported that its CTV audience larger than any individual ad-supported Australian broadcaster.
Vevo also pointed to its position as one of the earliest players in FAST. Currently, the platform has eight linear FAST channels in Australia, each dedicated to a specific genre or decade, offering advertisers a premium, diverse environment of 24/7, curated music video programming that features major artists from Australia and the world.
During the presentation, Vevo unveiled its plans to further build its FAST programming lineup with its newest upcoming channel, Vevo Christmas. Launching in November in Australia and New Zealand, Vevo Christmas will air both Christmas classics and newer hits, from the likes of Mariah Carey, Justin Bieber, John Legend, and more.
“We are excited to have hosted the Australian advertising community at our first-ever Upfront presentation in this market. When advertisers invest in Vevo’s sought-after content set, brands are guaranteed access to a growing audience that delivers incremental reach. Vevo also offers advertisers a suite of proprietary targeting products, from contextual to addressable, for a more bespoke approach that helps brands be in front of the right consumers,” said Sos.
To close out the event, attendees were treated to a special performance by Australian pop artist, Charley. Off the back of her debut EP Timebombs, Charley was nominated for the Breakthrough Artist of the Year category at the upcoming ARIAs.
