Eurovision 2016 finds 13% growth for live grand final and a YOY lift of 82% online

The Eurovision Song Contest was once again a success for SBS and Australia, this year reaching 3.7 million Australians.

The Eurovision Song Contest was once again a success for SBS and Australia with the country embracing the 61st Contest, with this year’s competition reaching 3.7 million Australians* across all three broadcasts combined. All three evening broadcasts of the 2016 Eurovision Song Contest have delivered the three highest rating nights of the year so far for SBS.

Yesterday morning’s live grand final broadcast (starting at 5am on the East Coast) attracted a combined average metro and regional audience of 394,000 and a peak audience of 817,000 (metro and regional). The metro free-to-air share of the early broadcast was 44.2% with a regional share of 22.6%. The early morning live grand final broadcast also saw a year-on-year lift in audience with a 13% growth in Total People (metro plus regional audiences).

SBS’s primetime broadcast attracted a combined average audience of 536,000 (total people, metro and regional) and peaking at 829,000 (metro and regional), and a total reach of 1.4 million. The evening broadcast recorded a metro free-to-air share of 10.4% and a regional share of 7.3%.

The primetime broadcast of semi-final 1 also recorded a metro free to air share of 12.6% (total people) and a regional share of 8.7% (total people).  Airing on Friday, 7.30pm, it averaged an audience of 636,000 (total people, metro and regional) and a peak at 888,000.

The primetime broadcast of the second semi-final, when Dami Im performed and made it through to the final which aired on Saturday night at 7.30pm on SBS, had an average audience of 788,000 (total people, metro and regional), peaking at 1,135,000 – and with a total reach of 1.7 million. The show had a total people metro free-to-air share of 18.4% and a regional share of 12.3%.

The Saturday night broadcast was also the number one program for 16-39s and 18-49s in metro with a metro free-to-air share of 23% (16-39) and 22% (18-49). The program also had a share of 20.8% for People 25-54.

The SBS Eurovision website has received nearly 800,000 online visits since the Eurovision online page was launched on April 27, up +82% year-on-year. The site also saw 570,000 unique browsers, up 78% year on year. Eurovision content served 197,000 video chapter views across sbs.com.au and SBS On Demand applications in May to date. This is 1.2 times as many as last year.

SBS Eurovision was trending in Australia across Friday, Saturday and Sunday evenings, as well as during the live programs on Wednesday and Friday morning. During SBS’s broadcasts, #SBSEurovision was Tweeted more than 121,500 times, peaking at 260 Tweets per minute on Friday evening during the prime time broadcast of semi-final 2.  The highest number of Tweets during a broadcast was in Sunday morning’s live grand final show, with #SBSEurovision Tweeted more than 33,500 times, hitting a peak of 240 Tweets per minute following Dami Im’s performance.

Australia was the country that received the highest number of votes from the Eurovision jury, coming fourth in the rankings for the public votes.

All Eurovision performances are now available to view on SBS On Demand.

* Cume reach across all of Eurovision 2016 (Semi Final 1, Semi Final 2 and Final for both morning and evening).  Based on 5 mins consecutive.

TV data source: OzTAM Metro and RegTAM Regional; 5 Capital City and Combined Agg Regional (Including W.A); Network SBS; Eurovision.  20/05/2015-24/05/2015 and 11/05/2016-15/05/2016; 02:00 – 02:00; TTL Individuals, People 16 – 39, People 18 -49 and People 25-54; Average Audience, Peak Minute, Cume Reach (5 mins cons), FTA Share %, ; 7 Day Consolidated (Live + As Live + TSV 1-7) for 2015, Overnight (Live + As Live) for 2016.

Online Source: Adobe Analytics (SBS Production); sbs.com.au and SBS On Demand; 27.4.16 – 15.5.16 vs 1.5.15 – 25.5.15; Unique Browsers, Visits, Video Chapter Views; report run 16/05/2015 8:36am.

Photo: Courtesy of Andres Putting

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