Eurosport has secured the renewal of the exclusive digital and TV rights for the Australian Open. The new deal ensures the Australian Open remains on Eurosport across more than 50 European markets until 2021.
Peter Hutton, chief executive officer, Eurosport, said: “The Australian Open is a lynchpin in Eurosport’s extensive portfolio of leading tennis properties and has been so for over 20 years.
“Eurosport is dedicated to securing exclusive must-have sports and also building and amplifying key existing partnerships, as we are doing with Tennis Australia by securing additional live rights that give the channel a whole month of exclusive top class tennis. This helps Eurosport tell a compelling story and, along with planned enhancements in our on-site production, will result in an exciting viewing experience for tennis fans across the continent.”
The renewed partnership with Tennis Australia, which begins from 2017, also includes new additional exclusive live rights to two Australian Open warm-up ATP tournaments, the World Tennis Challenge along with rights to the Hopman Cup. In total, the new deal promises around 300 hours of live coverage on Eurosport’s TV channels and, for the first time, live online coverage of available matches from each event as produced by Tennis Australia.