JCDecaux has appointed Essie Wake to the newly created role of chief marketing officer as company increases its digital footprint
JCDecaux chief executive Steve O’Connor announced the appointment.
Wake, who joined JCDecaux in 2011, was previously marketing director and has led the company’s digital transformation and data capabilities, including the launch of the Digital Citylights last year, as well as research and communications initiatives.
Wake has an 18-year career in the media industry, and prior to joining JCDecaux was research and strategy director with Initiative.
At JCDecaux, she has led several key programs including becoming the first Australian media owner to partner with Data Republic giving the out-of-home company access to geospatial, behavioural and transaction level insights from a library of proprietary data; establishing the Pigeon Project, a dedicated online research community of consumers who engage with JCDecaux campaigns to provide advertiser insights; and the launch of Orbit, JCDecaux’s proprietary geospatial planning tool developed for marketers and media planners to maximise campaign impact.
Wake’s appointment follows the promotion of Max Eburne to the newly created role of chief commercial officer late last year.
Wake’s appointment is effective immediately.