Essential Media Group appoints head of commercial partnerships

Peacock was commercial partnerships manager of production at Endemol Shine Australia.

Essential Media Group has appointed Lauren Peacock (pictured) head of commercial partnerships.

Peacock joins Essential Media Group from Seven Network Australia where she was brands partnerships manager responsible for sponsors and partners for the multiaward-winning TV format Better Homes & Gardens.

Prior to this, Peacock was commercial partnerships manager of production at Endemol Shine Australia.

Her career also includes roles at Australian marketing and advertising agency Carat as well as leisure firm Event Hospitality & Entertainment.

At Essential Media Group, Peacock is tasked with securing and managing the commercial partnerships across Essential Media Group’s growing production slate. She will report directly to Essential Media Group’s new general manager Brendan Dahill.

“We are delighted to welcome Lauren to the Essential Media Group. Lauren has an exceptional track record of overseeing major companies’ commercial activities and we know she will do a fantastic job here at Essential,” said Dahill.

“I am delighted to be joining the Essential Media Group at such an exciting time and I am looking forward to helping this renowned company continue to grow its reputation worldwide,” said Peacock.

Peacock’s arrival coincides with Essential Media Group’s recent commission of a third series of the adventure science series Body Hack by Network 10.

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