Australia’s top travel media brand, Escape, is launching its inaugural Readers’ Choice Cruise Awards, presented by My Cruises, to honour the best in the industry.
Kicking off this Sunday, 16th February, Escape will invite its 3.7 million-strong audience to vote for their favourite cruise lines, ships, and standout experiences across 18 categories – including best for families, top dining, and most popular overall.
News Corp Australia’s head of travel, Kerrie McCallum, said: “Cruising is such a popular topic with
our travel audience, and there are so many new and exciting developments in the category that it
felt like a great time to capture what our readers are loving, or not.
“Escape is the authority on travel in Australia, we’ve got an enormous, curious, well-travelled and
vocal audience, so it will be fascinating to see who and what they vote for and why.
“We’re so pleased to have My Cruises on board as our launch partner. Cruising is a growing
category and one that is constantly innovating and improving, and I’m hoping that everyone from
experienced cruisers to the ‘cruise curious’ will learn something new to help plan their next
holiday.”
News Corp Australia’s Head of Travel Kerrie McCallum.
My Cruises chief executive officer Ryan Thomas said: “We are excited to partner with Escape to
support the Readers’ Choice Awards. We know that the readers of Escape are the expert
consumers and the best people to judge the awards and we can’t wait to see who the winners are.”
Voting for the 2025 Readers’ Choice Cruise Awards will be open from this Sunday, aligning with
Escape’s annual cruising special issue, through to Sunday 2nd March.
Readers can have their say at escape.com.au
Results from the Readers’ Choice Cruise Awards will reveal insights on what’s resonating with Australian cruisers, and cruise intenders, at this point in time. It will also help shape and generate Escape’s content roster throughout the year.
A consumer marketing campaign will support the Awards, with promotion across digital, print, and social channels.