Jana Frawley [2016 Ep 28]

Mediaweek speak with Jana Frawley just two days before the Escape brand’s relaunch in print and online.

In this podcast, Mediaweek’s Kruti Joshi speaks with News Corp Australia’s national travel editor Jana Frawley just two days before the Escape brand’s relaunch in print and online.

Talking points include:

  • How Instagram is the 21st century postcard when it comes to travelling
  • Why Escape is the most-read section in the Sunday newspapers
  • What Frawley is looking for in story pitches
  • Why content about Bali is popular with readers
  • Escape’s focus on articles that gives readers tips on things to do that is off the beaten track
  • The advantage of Escape getting a standalone site
  • What’s new in print
  • Travel on glossy pages v newspaper pages

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