Enigma has appointed Ren Frise as executive director of digital, data, and technology at the independent agency.
He brings more than 19 years of experience in marketing communications, digital transformation projects, strategy, and implementation to the role.
Frise has also worked across FMCG firms, luxury and cosmetics industries, education, and various agencies.
He joins from his most recent role as director of digital and technology at The General Store. Prior to that, he was the head of digital at Primo Foods and the social media manager and strategist at Hello Social Australia.
“Ren’s depth of experience and passion as a true digital leader has been invaluable in helping to define our approach forward,” Lisa Sutton Gardner, Enigma founder, said.
“Our full service offering needs continued investment and expansion so we can continue to have the depth of talent and the specialist skills needed to tackle clients problems from every angle. We’re excited to see the journey ahead with Ren and the team he is building, and the value it will deliver to our clients.”
In his new role, Frise will sit on the agency’s management team, and be responsible for driving the digital and technology business and spearheading Enigma’s digital acceleration. He will lead a team of digital and technology specialists, establish a centre of digital excellence, mentor emerging talents, and enhance Enigma’s profile within the industry and among clients in Australia.
“At Enigma, our strength lies in our diverse group of specialists,” Frise said.
“Our focus with the new digital, data, and technology offering is to sharpen and connect these skills, driving ‘connected creativity’ to create outstanding work.
“Our approach to digital, data and technology is strategically developed, ensuring it makes a tangible difference in our clients’ businesses. With a completely revamped tech and tool stack, we’re ready to introduce our novel digital product. I’m excited to start working with existing and new clients and help position Enigma as a prominent name in the technology-driven creative and advertising industry in Australia.”
Enigma said it will unveil its next-generation digital service offering in July, developed over recent months through industry research and collaboration with AI experts and software vendors.
The agency’s new digital offering focuses on multiple key pillars: Experience through UX/UI and interaction design, Data and Technology through measurement, Media Mix Modelling (MMM), data visualisation, and martech, and Performance through E-commerce, performance marketing, and SEO.
Its other key focuses are Social Media, and Creative Technology and Innovation.
Enigma added it is developing an AI tool stack that will transform practical insights into strategies for clients, reflecting the agency’s mantra of “real insights, real connections, real impact.”
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Top image: Ren Frise