Audible has announced immersive brand experiences in Sydney and Melbourne to celebrate the launch of season two of the Original series, Sex Therapy: Sessions with Chantelle Otten – Unlocking Intimacy.
Independent creative agency Emotive has crafted a unique experience featuring the podcast’s host and sex therapist, Chantelle Otten.
Attendees who secure a spot at one of the exclusive Intimacy, Served soirées will embark on a journey of self-discovery, where candid discussions about sex and intimacy are literally on the table.
Teaming up with White Horse in Sydney and Chancery Lane in Melbourne, dinner guests will not only be served delicious food and drink but also provocative questions inspired by Otten’s real conversations with anonymised patients in the podcast.
These conversation starters are woven into the experience through audio, tableware and even in the food itself. Otten’s therapy sessions also inspired the creation of a deck of conversation cards, to be gifted to event attendees, to help them unlock a new level of intimacy at home.
The game contains questions including ‘is monogamy enough?’ and ‘do you prioritise your own pleasure with a partner?’
Otten said: “I’m thrilled to be inviting guests to my Intimacy, Served dining experience with Audible, to connect in real life and soak up an evening that will help guests discover the ingredients to unlocking intimacy for themselves, and with others.”
“Audible is deeply passionate about creating exceptional listening experiences that provoke, educate and entertain,” Karen Appathurai Wiggins, head of regional content, APAC, Audible said.
“We’re thrilled to work with Chantelle again to reveal real-life stories about sex, intimacy, vulnerability and connection, for a voracious and engaged global listening audience.”
Pia McMorran, business director at Emotive, said: “At Emotive, our purpose day in and day out is to deliver ideas that change how people feel and Intimacy, Served is a perfect example of this.
“This immersive dining experience is all about making the person who walks out not the same person as the one who walked in. And beyond that, the event provides a wonderful way to drive consideration to the masses for the second season of Sex Therapy.”
These events are part of an integrated fame campaign to help the nation unlock intimacy, utilising influencers, social, digital, editorial and audio channels to amplify the important message of the podcast. The launch of Sex Therapy: Sessions with Chantelle Otten – Unlocking Intimacy was supported by paid media and content partnerships via Wavemaker.
Credits:
Client: Audible
Creative and Production: Emotive