A total of 13.1 million Australians, or 71% of consumers, read news media on digital devices in March 2017, according to the latest emma (Enhanced Media Metrics Australia) data.
A total of 16.78 million Australians, or 91% of the population, read news media in any form, with print slightly ahead as the preferred platform, at 13.3 million people or 72% of the population.
Metro newspapers were read by 11.12 million people, or 60% of consumers, in the same period. Regional and community news brands were read by a total of 7.1 million people, or 39% of the population, with regional newspapers read by 3.2 million people (or 18% aged 14+), while community newspapers were read by 4.1 million (or 22% aged 14+).
The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 5.37 million readers. The Daily Telegraph followed, reaching 4.73 million readers and the Herald Sun on 4.37 million (see table below).
The Herald Sun’s status as Australia’s No.1 newspaper has been confirmed with new figures showing weekday readership is on the rise while our print and digital audience is also growing, reports the Melbourne daily.
Data released today shows the Herald Sun’s Monday to Friday print edition readership increased by 0.6% over the past 12 months, with almost 1.3 million people picking up a copy every day.
Herald Sun editor Damon Johnston said the results confirmed appetite for the newspaper’s breaking news, sport and analysis was stronger than ever.
“When news breaks in Victoria more readers are turning to the pages of the Herald Sun and going to heraldsun.com.au to ensure they are the first to know,” he said.
Continuing investment in print is delivering positive results for The Australian’s weekday readership as Facebook struggles to purge fake news and consumers turn to trusted news sources, reports The Australian’s Darren Davidson.
The Australian’s year-on-year readership ticked up 3.4% for its Monday-to-Friday editions.
Weekday print readership at the masthead reached 480,000 in March, according to the latest official Enhanced Media Metric Australia statistics.
The fastest-growing section of The Australian is Business Review, up 9.7% year on year to 124,000 readers.