Bauer Media’s Elle magazine will deliver social media content faster than ever before with the launch of a dedicated new studio after partnering with Olympus.
The Elle Studio will give the brands’ Instagram followers access to the latest products as they arrive to its Sydney offices.
Justine Cullen, editor-in-chief at Elle Australia, said: “The Elle Studio was created out of the need to be more agile in a market where content is king and the world never sleeps. We now have the ability to turn around high-quality social content within minutes of receiving product, to create GIFs in an instant and host talent to film video segments, all within the heart of the Elle offices. Olympus was the perfect partner to bring this project to life utilising its new, and incredibly stylish, PEN E-PL8 series.”