Title: Vogue Australia
Issue: April 2016, $8.50
Special edition edited by photographer Mario Testino
Total Pages: 288
Ad Pages: About 145 pages
Subscription deal: $69.95 for 12 issues ($5.85 each) + Clinique gift valued at $80
Editor-in-chief: Edwina McCann
It is page 44 before you get to the Contents pages which indicates a healthy ad load.
There are editor’s letters from both Edwina McCann (one page) and Testino (two pages).
McCann notes she first raised the idea with Testino two years ago and this is the 10th edition of a Vogue magazine he has edited.
Testino notes this was the first time he had ever visited Australia, a stay that lasted three weeks. “I can’t wait until next time,” he ends his editor’s letter, promising to return soon.
The work the photographer and his hand-picked team did around Bondi Beach though jumps off the page.
Features include items on fashion eccentrics, cockatoos, author Anna Funder on her move back to Australia, behind-the-scenes on Testino’s Bondi Beach shoot, Ian Thorpe on same sex marriage and a profile of artist Joshua Yeldham,
The Vogue Mood pages give the reader loads of shopping ideas and one page features contributions from former editor-in-chief Nancy Pilcher, Pippa Holt and other industry players including models.
Editorial includes 12 pages looking into Testino’s portfolio with the subjects ranging from Princess Dianato Kylie.
Testino has commissioned a number of pieces on art including one from his hometown in Peru.
One beauty feature includes artist Alesandro Ljubicic swapping a paintbrush with lipstick while there are others on new faces in the fashion industry and Australian beauty brands.
The major photographic contribution is a 45-page section with some very impressive work from around Sydney called Urban Outback, 10-pages of model Catherine McNeil called Dare and the Bondi feature Sunny Side Up. Testino then collaborates with artist Tony Albert in a feature called Roots then there are some more Bondi Beach pages with models posing with their mates.
Vogue Australia probably sells most of its copies in Sydney’s eastern suburbs, but readers elsewhere might be wishing Testino ventured a little farther afield.
Digital: There is plenty of content free of charge including blogs and the famous Vogue Forums which could take you all Easter to investigate properly. The digital-only subscription costs $20 annually and comes with a free three months of Presto. Print and digital are $80 annually and comes with the Clinique gift mentioned above.
The brand’s social media numbers are huge in Australia: On Twitter, @vogueaustralia has 149,000 followers and the same handle on Instagram has 419,000 followers. On Facebook, Vogue Australia has 1.48m Likes. There are 42,000 on Pinterest and 5,300 subscribe to the YouTube page.