DuluxGroup has appointed Howatson+Company as the creative agency of record for adhesives and sealants business, Selleys. The appointment, which follows a competitive pitch process, is effective immediately.
“We thoroughly enjoyed the process with Howatson+Company, who demonstrated strong capability to deliver on our ambitious vision for Selleys,” said DuluxGroup group capability director brand and digital, Antoinette Tyrrell.
“This is a very exciting time for the business, and I’m thrilled to have the Howatson+Company team work alongside our Selleys team as we continue to evolve the brand in Australia.”
Howatson+Company group managing director, Renee Hyde, added: “This is a proud moment for H+Co. We were not only inspired by the Selleys team’s vision, but the kindness and ambition of their people. To join their team is a true privilege and we look forward to supporting them in their next phase of growth.”
DDB Melbourne currently holds the strategy and creative accounts for Dulux’s portfolio of decorative paints and coatings brands, including Dulux, British Paints, and Berger.
In March, it was first reported that DuluxGroup’s master media account was going up for pitch, spanning its portfolio: Dulux, Selleys, Yates, Cabot’s, B&D, and British Paints. OMD was the incumbent at the time, having managed the portfolio’s strategy, planning and buying across all channels for over thirty years. It was last reappointed in 2020.
DuluxGroup chose Mediabrands to handle the $20 million account just days before Initiative’s key leadership defected to Accenture Song, including CEO Melissa Fein, managing director Sam Geer, and chief strategy and product officer Chris Colter. It is still unclear where the account has landed.
Earlier this month, Howatson+Company unveiled its new creative leadership structure, promoting executive creative directors Gavin Chimes and Richard Shaw to chief creative officer and deputy chief creative officer, respectively.
See also: Howatson+Co promotes Gavin Chimes to CCO, Richard Shaw to deputy