Droga5 Melbourne, part of Accenture Song, has promoted Hugh Gurney and Joe Sibley as executive creative director roles to lead creativity at the creative agency.
Gurney and Sibley have helped create some of Australia’s best-known and awarded work, including Weather Anything for Macpac, Enter Asahi for Asahi Super Dry, The Greatest for Aussie Beef, You’re Good for ahm, England Bitter for VB, Camp Pain and EOFY WFH $ALE for BCF and Deals you didn’t see coming and Hello Christmas for Telstra.
The duo will report to Tara Ford, chief creative officer of Droga5 Australia and Accenture Song APAC. They will work closely with Milla McPhee, chief strategy officer of Droga5 Australia and Matt Michael, CEO of Droga5 ANZ, as part of the continued move towards a more national approach.
“Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world-class work from Droga5 in Melbourne,” Ford said.
Michael said: “Hugh and Joe were our first team in Melbourne and as long-term members of our creative team, we’ve had the chance to see them grow, so it’s a pleasure to have them take roles as executive creative director I Melbourne as we transition into the future as Droga5.”
Gurney and Sibley said of their new role: “Droga5 make some of the best work in the world, so we jumped at the opportunity.”
Over the last seven years as part of the team in Melbourne their work has been awarded at Cannes, D&AD, One Show, Spikes, Clio, New York Festivals, AWARD and MADC.
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
Michael recently spoke to Mediaweek about the merge and said: “Increasingly, we’ve had opportunities to bring our teams together to work on assignments for clients within the global Song network, and we’ve really enjoyed that interaction.
“Our values, ambitions and approach are so closely aligned it made sense to come together under one banner. The cross-pollination of ideas and ability to access global knowledge and teams has been well-received by our clients too.”
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Top image: Hugh Gurney, Joe Sibley, Tara Ford and Barbara Humphries