Drive Radio: Swapping networks – Hughesy & Kate, Will & Woody

Will McMahon and Woody Whitelaw made the jump from Hit 92.9 breakfast to KIIS network drive.

SCA’s Hit Network drive: Hughesy and Kate

This successful radio duo has been around the radio block. Dave Hughes and Kate Langbroek secured fame and possibly a small fortune holding down the breakfast slot at Nova 100 for over a decade. Originally Hughesy, Kate and Dave, Dave O’Neil left for sister Melbourne station Vega in 2006.

After 12 years at Nova and then a year out of radio, Hughesy and Kate returned to a newly renamed KIIS 101.1 in 2015, looking after the drive shift.

Close to three years later, a radio deal saw them depart ARN for SCA where they took over the drive once ruled by Hamish and Andy, who said they were really leaving radio this time.

Trying something different with the schedule, SCA’s Hit Network said the new drive show would run from 4.30pm until 6.30pm.

The radio show remains very successful in its hometown as part of the Fox FM family. This program in particular illustrates how dependent on breakfast radio success a drive show can be.

Network performance Survey 6, 2018 (share and cume):

• Sydney 5.9% (-0.6) #6 FM, 302,000
• Melbourne 10.5% (-1.5) #1 overall, 551,000
• Brisbane 12.5% (-0.1) #2 overall, 233,000
• Adelaide 9.3% (-1.3) #4 FM, 115,000
• Perth 11.3% (-0.9) #3 overall, 248,000

(NB: Metro ratings timeslots are for 4pm-7pm, Hughesy & Kate on air 4.30pm-6.30pm)

ARN’s KIIS Network drive: Will and Woody

The former SCA breakfast hosts not only changed timeslots and networks, but also moved from one side of Australia to the other. Will McMahon and Woody Whitelaw made the jump from Hit 92.9 breakfast to KIIS network drive, basing themselves out of Melbourne.

This is the duo’s first taste of a national audience and the numbers are mixed across the network, with many listeners still very new to their radio charms.

Network performance Survey 6, 2018 (share and cume):

• Sydney 6.9% (-0.5) #4 FM, 350,000
• Melbourne 6.1% (-1.1) #6 FM, 377,000
• Brisbane 10.7% (-0.4) #4 FM, 221,000
• Adelaide 13.5% (-1.1) #1 overall, 162,000
• Perth 6.4% (+0.3) #4 FM, 123,000

(NB: Metro ratings timeslots are for 4pm-7pm, Will & Woody on air 4pm-6pm)

See also: Drive Radio Week: Nova’s Kate, Tim and Marty rule competitive slot
• Tomorrow: AM radio drive shows around Australian metro markets

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