Broadsheet has partnered with beauty brand Dove to sponsor State of Style, a new 15-article digital issue themed around fashion and beauty.
The partnership aligns with Dove’s Real Beauty campaign, which embraces authentic beauty and challenges the use of AI to promote unrealistic and homogenised beauty standards.
Broadsheet states it shares this commitment to diversity and individuality. State of Style brings attention to AI’s impact on beauty standards through talent-led interviews that engage Broadsheet’s audience.
Branded content pieces produced with Dove include photo galleries from the streets of Sydney and Melbourne, capturing real people; and a deep dive into 100 years of western beauty standards, written by Jane Rocca and illustrated by Tom Jellett.
For the final piece of the campaign, A New Cycle of Body Dysmorphia Has Already Begun, Broadsheet speaks with Chelsea Bonner, founder of Bella Management and author of Body Image Warrior, about the dangers of AI, aiming to raise awareness of Dove’s stance against AI-driven beauty standards.
For the cover story, Fashion Forward, Broadsheet set up a pop-up studio at Australian Fashion Week 2024 and photographed 40 of the industry’s most influential names, while quizzing them about what’s next for Aussie fashion.
“Broadsheet’s themed digital issues have become a critical pillar of our editorial strategy and give us a chance to dive deep into the cultural conversations that matter most,” says Broadsheet’s Australia editor Nick Connellan.
“Dove has championed realistic beauty standards for 20 years, and we’re thrilled to have it sponsoring this latest edition.
“Broadsheet has always striven for authentic connection with both our audience and the people we write about, and we couldn’t ask for a better-aligned partner in this regard. Together, we’re excited to celebrate the diversity of Australian beauty, while starting meaningful conversations about the future of fashion and beauty in the age of AI. It’s partnerships like these that enrich our readers’ lives and uphold our commitment to quality storytelling.”
“By introducing the Real Beauty Prompt Guidelines, we aim to foster a more inclusive and transparent approach to beauty in the digital age. It’s our mission to uplift women and girls everywhere and ensure they see their true selves reflected in the media,” said Tess Giordimaina, marketing manager for Dove at Unilever.