DoubleVerify has launched an educational guide for APAC marketers on media quality.
The guide, The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.
It aims to help marketers gain a better understanding of why verification should be incorporated into their media strategies and how this is relevant in their respective regions.
The Power of Media Quality guide also explains the role media quality plays in advertising performance and outlines key solutions for verifying media quality across digital channels.
DoubleVerify developed the guide after it discovered that only 17% of APAC marketers measure across all four pillars of media quality — brand safety and suitability, viewability, fraud and intended geo — in its 2023 report conducted in partnership with WARC.
Imran Masood, VP and country manager ANZ at DoubleVerify said: “As part of our commitment to make the advertising ecosystem stronger, safer and more secure, we are thrilled to be offering a guide to educate APAC advertisers on the importance of verification in digital advertising and how they can enhance the effectiveness of ad campaigns.
“Recognising the evolving digital media landscape and the unique challenges it presents, we aim to not only encourage more advertisers to incorporate verification into their strategies, but also equip them with insights into the advantages of privacy-friendly performance solutions to ensure they are always buying quality inventory,” Masood added.
The launch of the media quality guide comes after DoubleVerify launched Made For Advertising (MFA), a tiered brand suitability category that addresses measurement and protection in a nuanced and brand-specific way.
The tiered MFA categories give brands enhanced granularity and control to determine the level of protection that best suits their requirements.
See also: DoubleVerify launches its measurement and protection solution, Made for Advertising
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Top image: Imran Masood