Sling & Stone has won the pitch to represent Domino’s Pizza in Australia and New Zealand.
The PR agency will amplify product launches, occasions, and creative communications in the two territories. Domino’s is the largest pizza chain in Australia and New Zealand in terms of both network and sales.
Rhiannon Frater, Domino’s APAC chief communications and corporate affairs officer said: “Sling & Stone’s expertise with dynamic challenger brands, combined with their creativity, passion, and understanding of our unique brand communications, makes them the perfect ‘topping’ for our exceptional in-house PR team.”
The win adds to Sling & Stone’s track record working with food and beverage brands, including Krispy Kreme, Darrell Lea, Lifesavers and Waterdrop, and past clients Guzman Y Gomez, Uber Eats, and Halo Top Creamery.
Sling & Stone’s client roster also includes Boody, Stake, Nourish Ingredients, and Exceptional ALIEN.
Kasi Talbot, global head of consumer at Sling & Stone, said: “Domino’s is a cult consumer brand that we’re extremely proud to add to our stable. Together we’ll be delivering trend-forward, fast-paced work that consumers love — just like a Domino’s pizza.
“After more than 40 years in Australia, Domino’s refuses to rest on its laurels and continues to reinvent and challenge the major QSR chains, making them a perfect fit for our agency.”
Domino’s was a founding client of Pete Bosilkovski‘s independent creative agency It’s Friday, but the agency lost the account in March 2023.
Domino’s moved its creative account to Elevencom, which previously worked with the company for over a decade before It’s Friday was appointed.
Former CMO Adam Ballesty, who appointed It’s Friday, left the business last March before the account was moved. Former Domino’s marketer, Allan Collins, returned – he was CMO from 2007 to 2021.
“We are excited to welcome him back to the brand after his ‘first effort’ at retirement and can’t wait to see what his Domino’s sequel brings,” a Domino’s spokesperson said at the time.