Domino’s will gift its customers with limited edition Conversation Cards to encourage them to check in with their loved ones in anticipation of Mental Health Awareness Month this October.
The cards have been designed by Domino’s in-house PR and marketing team with headspace as a tool to help initiate important conversations around mental health, anxiety and overall well-being. It includes prompts that align with the theme for Mental Health Awareness Month ‘Let’s Talk About It’:
• If you could share a pizza with anyone in the world, who would it be?
• Who is someone you admire and why?
• What are you grateful for?
• What is the best advice you have received?
The Conversation Cards are a part of Domino’s wider Minds & Meals charity network, created to support youth mental health. Minds & Meals partners with mental health organisations to support young people to thrive including headspace in Australia.
Kerri Hayman, Domino’s ANZ CEO, said: “As an employer of choice for thousands of young Aussies and Kiwis, it’s important that we care.
“This campaign aims to raise awareness about the importance of mental health, as well as encourage our customers to engage in conversations about mental health with their loved ones.
“After all, no matter who you are or what you’re going through, pizza has a way of making things better. We’re big believers that pizza brings people closer!”
Christine Bryant, Domino’s Minds & Meals general manager, said: “Pizza has a way of making things better. it can be there for you and those you care about faster than you can say, ‘extra cheese please!’
“While it won’t solve everything, a warm meal and a supportive conversation with a loved one can be a powerful ally in navigating life’s greatest challenges, especially when there’s comfort and connection baked into every slice.”
Simon Dodd, headspace national clinical advisor, said the Conversation Cards are an excellent tool to encourage one another to check-in.
“Strong relationships play an important role in promoting our wellbeing and helping us to cope with tough times,” Dodd said
“Sharing a meal with family and friends can also be a great way to connect, check in, and offer support. We can use these cards to start conversations and learn about each other. Connecting with others on a regular basis can give us a sense of belonging, help us to relax, and boost our mood.”
The cards will be given away in Domino’s Australia stores from Wednesday 2 October and will be available while stocks last, in recognition of Mental Health Awareness Month.
See also: Domino’s appoints Sling & Stone for PR across AUNZ