Chat has been one of the fastest-growing online behaviours on the internet
Australians searching for their next home will now be able to chat directly with real estate agents with the launch of Domain Chat, a new app feature released by Domain that speeds up the search.
Chat has been one of the fastest-growing online behaviours on the internet, nearly doubling users over the past two years and replacing social networks as the most popular way to communicate. Domain Chat brings this trend to the property search for the first time.
Domain’s chief product officer Damon Pezaro said: “In today’s technology-driven culture, we expect constant and convenient communication, whether we’re chatting with friends or buying a home. Real-time conversations on mobile devices have become the norm, and we’re hoping to bring this to the property industry with Domain Chat.
“Domain Chat has the power to completely revolutionise the consumer-agent communication process, making it a lot smoother and easier for everyone involved.
“During beta we received overwhelmingly positive feedback on the new feature, and are eager to see how it transforms the property experience for both house hunters and agents.”
The launch of Domain Chat coincides with a recent refresh of the Domain app, improving its performance to be faster than ever before. As part of the refresh, Domain has also expanded availability of the Finger Search tool to be included on iOS mobile devices. Finger Search is a geographically oriented tool that enables house hunters to physically circle specific areas of interest on their devices, personalising searches to meet the unique needs of each user.