Disinfluencer, a social trader-certified social enterprise launched last year, has launched its Academy offering aimed at helping brands, businesses and workplaces be inclusive
The enterprise aims to equip marketing leaders with the tools to future-proof their brands through authentic disability inclusion—a market representing one in five Australians with significant spending power and brand loyalty as Diversity, Equity, and Inclusion (DEI) programs face increasing scrutiny and rollbacks in global markets. Among the global companies to reaffirm commitment to DEI is Apple after its shareholders voted to retain accessibility and inclusion initiatives despite industry pressure.
Disinfluencer founder Simone Eyles said: “Watching DEI programs being dismantled is disheartening, but inclusion isn’t just a political issue – it’s a business strategy.”
“Apple’s leadership on accessibility proves that brands that embrace inclusion will future-proof themselves, build deeper trust, and stay ahead in a rapidly shifting landscape.”
Why DEI matters
• Consumer expectation shift – Audiences expect brands to walk the talk on inclusion, and ignoring accessibility is a reputational risk.
• Market opportunity – The disability economy represents billions in untapped consumer spending. Inclusive brands build stronger customer loyalty and outperform competitors in the long run.
Disinfluencer Academy offers solutions for CMOs, including free accessibility statement for brands to signal commitment, authentic disability stock library that ensures representation, and e-learning on digital inclusion.
Eyles said: “Inclusion isn’t a trend, it’s a competitive advantage. Smart brands will seize this moment to lead the market, not follow political tides.”
Last year, Disinfluencer launched its first billboard on the Princes Highway in St Peters, Sydney, which was successfully crowdfunded during Disability Pride Month in July.
The billboard makes a statement with the headline “I would buy from him,” as well as showcasing talent within the disability community. It serves as a stark reminder that people with disabilities are not only capable but are eager to be showcased as the face of brands and services. Yet, the opportunities for such work are scarce, which is precisely why Disinfluencer was created.
Tp image: Simone Eyles