Discovery Communications has announced an agreement to acquire full ownership of Eurosport, the leading sports channels group across Europe and Asia, for €491 million from TF1 Group, which has announced it will exercise a put option on its 49% ownership stake as part of the companies’ previous 2012 agreement.
“Discovery Communications is excited to expand and deepen our investment in Eurosport as we continue to strengthen our newest global brand with locally relevant sports rights that create value for fans, advertisers and distributors,” said David Zaslav, president and CEO of Discovery Communications.
In June, Discovery/Eurosport won the TV and multiplatform rights for the Olympic Games from 2018 to 2024, reinforcing Eurosport as the home of Olympic sports all year long.