Discovery and the PGA Tour have announced plans to form a pioneering strategic alliance to create a new international multiplatform home for golf, delivering the sport’s most exciting moments, players and championships to fans around the world on every screen and device.
The 12-year relationship, to begin in 2019 and carry through 2030, would include global multiplatform live rights, outside the United States and including Australia, to all PGA Tour media properties totalling approximately 2,000 hours of content per year, including the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually, including The Players Championship, the FedExCup Playoffs and the Presidents Cup.
In addition to live linear rights in 220 markets and territories, the alliance will include the creation of a dedicated, PGA Tour-branded, OTT video streaming service that will capitalise on Discovery’s direct-to-consumer product and platform expertise as home to the Eurosport Player. Discovery expects to invest more than US$2 billion over the course of the alliance, including licensing of the PGA Tour’s international media rights and building a global OTT platform available outside the United States, with a gradual increase of annual investment during the term.
Top photo: Current World Number 1 Justin Thomas (credit: Hafiz Johari / Shutterstock)