Dentsu Queensland has partnered with DeadlyScience, in collaboration with UnLtd, to help the First Nations not-for-profit organisation achieve sustainable growth over the coming years.
DeadlyScience provides science, technology, engineering, and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. This is the first partnership of its kind facilitated by UnLtd in the Queensland market. UnLtd helps connect the media and marketing industries with charities helping children and young people at risk
DeadlyScience was founded by Corey Tutt after realising that remote schools were critically under-resourced. The 2020 Australia’s STEM Workforce Report highlighted that the percentage of the Australian non-Indigenous population with a University STEM qualification is 5.2%, while within the Aboriginal and Torres Strait Island community, it is 0.5%.
As part of the partnership, the dentsu QLD team will leverage the connected capability of the broader dentsu network, including brand strategy, experience design, PR and Communications and media planning and buying.
Chris Ernst
Chris Ernst, managing director of dentsu Queensland, said that dentsu has focused on empowering and advocating for First Nations voices as part of its reconciliation journey for several years.
“Our team couldn’t be more excited to work with DeadlyScience and help Corey realise his ambition and further bring it to life across Australia. It’s a great organisation who are aligned with our values and desires to educate and empower Aboriginal and Torres Strait Islander children.
“This partnership will be a critical next step in the evolution of our RAP in how we show up and use our capabilities to help Corey and the team create the next generation of innovators and leaders across Australia.”
Corey Tutt
Corey Tutt, founder and CEO of Deadly Science, said the partnership with dentsu Queensland through UnLtd will have a significant positive impact on all the young people and communities they support.
“To be able to work with such a large agency group with all their capabilities, with the support of the media industry, will give us a huge opportunity to tell more people about DeadlyScience and drive funding for our programs that are driving STEM equity and career pathways for Aboriginal and Torres Strait Islander kids.”
Emma Davis
Emma Davis, general manager of UnLtd Queensland, said she was proud of the first Charity x Agency Social Impact Partnership from Queensland and noted the partnership’s philosophy of good for people, good for business, good for society, and its philosophy in action.
“DeadlyScience is changing the lives of the next generation of Aboriginal and Torres Strait Islander children in Australia through the power of STEM, and dentsu will be using their skills, passion, relationships and magic, to drive greater awareness and greater outcomes in driving STEM equity for this community – what a legacy this is going to leave.
“I thank Chris and his team for their commitment to UnLtd, DeadlyScience and for helping me drive greater purpose out of the QLD market – this is just the beginning,” Davis added.
The partnership work will commence on the 1st of December 2023.