Good Drinks Australia has appointed dentsu Queensland as its agency of record, managing the business’ strategy and media.
The win for the agency follows a successful 18 months with the launch of its Tourism and Events Queensland partnership in March 2023.
The agency has expanded the portfolio under the management of specialist industry marketing services iMATE, including successful tenders for Experience Gold Coast, Visit Sunshine Coast and other industry operators. These complement ongoing relationships with the Brisbane Economic Development Agency, Tourism Tropical North Queensland, and Australia Zoo.
Chris Ernst, dentsu Queensland managing director, said: “We are thrilled to partner with Mick and the wider team at Good Drinks Australia. We connected instantly, which is incredibly important to us, and this partnership provides a wonderful canvas for the dentsu Queensland team to show the intelligence, creativity, and challenger mindset which runs deep in our agency.
“The growth journey of Good Drinks Australia is one that is that is similar to ours at dentsu Queensland,” Emily Cook, dentsu Queensland manager, and recent Mediaweek Next of The Best award winner, said.
“We’ve heavily invested in the development of the whole person in recent years which has created a unique connection in our team and been the foundation of our growth as a business,” she added.
“We love that Mick and the team felt that and I know I speak for our entire organisation where we have loved diving in with Mick and his wonderful team and building a connection and getting started on some great work.”
Mick McKeown, head of sales and marketing, Good Drinks said of the partnership: “When I was first introduced to the dentsu QLD crew I could immediately sense the unique culture they are cultivating with a very talented group of people, who are passionate about media, creativity and our brands. I knew our teams would work well together to expand our portfolio of brands across Queensland and Australia.”
The shift of this account’s handling into Queensland is significant, as the region continues to cement itself as a growth city in the APAC region.
The agency is focused on ensuring it has the most diverse and experienced team it can offer clients, as evidenced by three of its leadership team shortlisted in Mediaweek’s ‘Next of the Best’ Awards.
Emily Cook’s win of the Culture Award in recognition of her role in driving the agency’s culture focused on personal development of its people designed to empower them to be set up to deliver exceptional results for their clients.