delicious. has expanded its baking range, with new additions now available in Woolworths stores nationally.
Following the launch of the delicious. baking range late last year, two new mixes have just been released – a Tiramisu Brownie and an updated Carrot Cake.
Co-created with GenU, the significant brand extension offers consumers the ability to create desserts like those found in the pages of delicious., without having to cook from scratch. The range also includes: Double Choc Mousse Cake, Cookies & Cream Cake, Salted Choc-Chip Cookie Pie, and Upside-Down Golden Syrup Banana Cake.
delicious. editor-in-chief Samantha Jones said the products are a natural extension of the delicious. brand ecosystem, building out its portfolio of products and engaging current and new audiences.
“The taste, quality and packaging of the delicious. baking range is resonating strongly with consumers, offering them an elevated product at an accessible price point. Consumers trust the baking expertise and credentials of the delicious. brand,” said Jones.
“Our Double Choc Mousse Cake is the star performer of the range and is now one of the top selling products in the premium cakes segment in Woolworths stores.
“We’re really excited to extend our partnership with GenU and introduce these two mixes to the range. The new products take the baking range to yet another level and strike the perfect balance of having everyday appeal but stand-out taste and quality.
“Our team of experts have created, and triple-tested, the baking range to deliver sweet treats, cakes and desserts you’ll be proud to show off to family and friends. They’re a really great option when time is tight.”
The magazine has also produced a series of recipe videos, that can be seen here.
delicious. reaches more than 830,000 Australians every month across print and digital; and has a social audience of more than 1.1 million across Facebook (865,000), Instagram (298,000) and TikTok (31,000).