Fairfax Media has announced the podcast Decoding Genius, a bespoke content series created by MADE by Fairfax for GE, has secured 142,000 downloads and continues to climb. It was ranked in the Apple Store’s top 10 in its first week after launch, was the number one podcast in the iTunes Arts category for the duration of the campaign, and remains in the top 10 of this category.
It was also announced this week that the campaign has been shortlisted in the INMA (International News Media Association) Global Media Awards for Best Marketing Solution for an Advertising Client, with winners announced in New York in May.
Decoding Genius is a six-part podcast series investigating the stories of six young geniuses, unearthed in Australia and around the world. These geniuses include Mitchell Clark, who at the age of 17 runs an IT business with 230 clients, Dr Jordan Nguyen, a biomedical engineer who built a mind-controlled wheelchair, and Ian Zelich, a 17-year-old maths genius who has an IQ of 180.