DDB Sydney has promoted executive creative director Matt Chandler to chief creative officer of the creative agency.
He joined the agency in 2014 as a copywriter, following stints in London at Saatchi & Saatchi and JWT. Over the decade, he rose through the ranks to lead global work for DDB Sydney’s roster of long-term partners Westpac, McDonald’s and Volkswagen.
During his time on the DDB creative leadership team, the agency has been awarded multiple Agency of the Year titles, as well as Cannes Gold, Spikes Grand Prix. Last month, the agency won a Silver Lion at Cannes for its “Original Mouthful” campaign for Macca’s.
Chandler is a consistent and active figure in the industry, having served as the national head of AWARD School, and now as a board member of the National AWARD Council. Chandler’s promotion rounds out the refreshed Sydney leadership team with new chief strategy officer Rupert Price, and group CEO Sheryl Marjoram.
Marjoram said: “Matt is one of those rare humans that cares deeply about the work and equally about the people behind it. He is one of our industry’s greatest storytellers. Everyone leans in to listen and in these increasingly challenging times, emotional storytelling is what makes all the difference.
“Matt’s superpower of emotionally charged storytelling, coupled with Rupert’s relentless pursuit for effectiveness, is going to be a formidable force.”
Chandler said “When I walked into DDB Sydney’s Mountain Street offices 10 years ago, I was just excited to be working with the best people and brands you could find in Australia. Honestly, I feel the same way today.
“I’ve been a beneficiary of the many talented and generous people who have passed through the agency. The responsibility of now leading DDB Sydney is an opportunity for me to repay all that goodwill by making sure everyone gets the same experience.
“The only reason to stay in one place for a long time is because you feel like there’s potential for you and for the agency. Working alongside Rupert and Sheryl and what I reckon is the best creative department in the country, there’s never been more potential than right now.
“That potential I see at DDB extends to the rest of our industry, which I know to be filled with wildly talented and ambitious creative people, and I’m proud to be part of it. I hope we continue to all make each other bolder and better, more and more often,” he added.
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Top image: Rupert Price, Sheryl Marjoram and Matt Chandler