DDB Sydney has appointed Jack Nunn as creative partner to lead the McDonald’s account, effective immediately.
Nunn will be joining the senior talent on the McDonald’s account, overseeing its full-service advertising, including brand, retail, and sponsorship portfolios. There is no confirmed creative partner at the time of joining, as DDB confirmed to Mediaweek.
He rejoins DDB Sydney after two years in London at Special and Ogilvy. During his previous tenure at DDB, he helped create campaigns for the fast food giant, including Middle Child, The Sting Re-Mix, and the launch of McCafe’s Coffee Fit For An Aussie platform.
Nunn and his team were awarded the Nine Network’s inaugural State of Originality prize for the 2021 McDonald’s State of Origin campaign, End of Night. He also served as the national co-head of AWARD School and has created work that’s won at every major international awards show.
Previously, Nunn worked alongside creative partner Dan Saunders to lead the McDonald’s account. Saunders left the agency in 2021, and now works as creative director at The Hallway.
“McDonald’s is a phenomenal brand, the team at DDB Sydney and Macca’s are filled with absolute legends. At the risk of double-dipping, I just had to come back for seconds,” said Nunn.
“I couldn’t be happier to have Jack back at DDB Sydney,” said DDB Sydney ECD, Matt Chandler.
“His energy, passion and talent are all you could ask for. I look forward to seeing him pick up where he left off with making more big, brilliant work for Macca’s that’s loved by fans across the country.”
The Omnicom agency has maintained a creative partnership with McDonald’s for over 50 years and has been the creative agency of record for McDonald’s throughout the restaurant chain’s entire history in Australia.
Earlier this year, DDB Sydney and OMD launched The Original Mouthful campaign for The Big Mac, a nostalgic tribute to the legacy of the iconic burger, featuring the revival of the classic chant: ‘Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.’ The campaign won one of 29 Silver Lions in the Brand Experience & Activation category at this year’s Cannes Lions.
In 2020, McDonald’s consolidated its creative account with DDB Sydney, absorbing the digital and social responsibilities previously held by WWP agency VMLY&R (now VML).
In 2017, the company similarly consolidated by parting ways with Leo Burnett, who had shared the creative account since 2004, including handling the McCafe business.
The appointment news follows the announcement of McDonald’s Australia’s director of marketing, Samantha McLeod, departing the company after ten months in the position. McLeod announced her exit on LinkedIn, stating she is “open to opportunities” with no immediate plans.
Earlier this month, DDB announced Rupert Price‘s appointment as chief strategy officer for its Sydney office.
See also:
Rupert Price joins DDB as chief strategy officer
McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’
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Top image: Jack Nunn