DDB Sydney has announced the end of its 13-year partnership with Westpac, effective from February 2025.
In a statement, CEO Sheryl Marjoram, chief creative officer Matt Chandler and chief strategy officer Rupert Price said it was “a bittersweet farewell.”
“Our time with the bank has resulted in some of the agency’s proudest moments,” the statement reads.
“Over the years we defied the banking category with emotionally charged work that connected with Australians.
“We saw the brand through leadership changes, a Royal Commission, the global pandemic, and a 200th anniversary; we co-created products, services and platforms, and had the privilege of shining a light on the brave men and women of the Westpac Rescue Helicopter Service.
“Saying we’re proud of this relationship would be an understatement, we loved shaping this brand and believe it always showed in our work.
“To our clients, past and present, many of whom have become lifelong friends: you always asked the best of us and fought for the integrity of the work when it counted – we say a sincere thank you. And to the many, many people of DDB, who over 13 years put their hearts, toil and talent into this long journey, we couldn’t be prouder of what we achieved together.
“For us, now a new chapter begins.
“With Australia’s most passionate, experienced and creatively-awarded financial services team, we are ready and looking forward to the new partnerships to come.”
DDB’s work for Westpac is below:
In June, DDB Sydney launched its latest spirited musical number State of Origin ad for Westpac.
The bank and creative agency teamed up last year for a commercial, starring a singing banker and referee bonding over both professions being maligned.
This time around, the singing banker returns to the field to sing about how much more can be done with “one single dollar.”
“One single dollar. It doesn’t seem like a whole lotta moolah,” the banker sings.
“Oi, I’ll give ya a dollar to shut up,” Phil Gould interrupts at the end of the spot.
See also: DDB and Westpac launch another musical State of Origin ad