DDB Group Melbourne has launched a new campaign with infrastructure and renewable energy conglomerate, ACCIONA to promote its Turbine Made.
The initiative aims to give retired wind turbine blades a second life and engage industry, sustainability advocates and other potential partners to identify potential new applications for the material.
For the launch of the initiative, ACCIONA broke down a decommissioned blade from its Waubra Wind Farm in Victoria into a versatile particulate that can serve as a raw material for sustainable product manufacturing.
ACCIONA broke down a decommissioned blade from its Waubra Wind Farm in Victoria into a versatile particulate that can serve as a raw material for sustainable product manufacturing
The products will help power a more sustainable Australia and could include applications such as protective gear for firefighters, highway crossings for endangered koalas, concrete for sustainable buildings and equipment for playgrounds.
The ‘Turbine Made’ launch has been supported with an integrated campaign, including online film, social, PR, press and out-of-home.
“Turbine Made is about reimagining what’s possible,” DDB Group Melbourne, executive creative director, Giles Watson, said. “In doing so, we’re not just giving turbine blades a second life–but also inspiring industries to see that waste doesn’t have to be the end of the story, it can be the start of something remarkable.”
The initiative engages industry, sustainability advocates, and other potential partners to identify new applications for the material.
Giles Watson: “In doing so, we’re not just giving turbine blades a second life–but also inspiring industries to see that waste doesn’t have to be the end of the story, it can be the start of something remarkable.”
The initiative engages industry, sustainability advocates, and other potential partners to identify new applications for the material.
“Turbine Made demonstrates our commitment to sustainable innovation,” ACCIONA general manager brand and marketing, Caroline Pinter, said. “We are working to transform one of the industry’s most complex environmental challenges into a solution that enables the development of new, forward-thinking products.
“By collaborating with DDB Melbourne, we have been able to effectively communicate the opportunities of this initiative. We’re excited to see how this material could be used and look forward to working with our partners to bring these ideas to life.”
The first Turbine Made prototype will launch in early March, and ACCIONA is now seeking partnerships with more industries, businesses, researchers and students
Caroline Pinter: ‘By collaborating with DDB Melbourne, we have been able to effectively communicate the opportunities of this initiative. We’re excited to see how this material could be used and look forward to working with our partners to bring these ideas to life.’
Creative Credits:
Client: ACCIONA Energía
General Manager Brand & Marketing: Caroline Pinter
Brand & Digital Lead: Hien Pham
Marketing Specialist: Clare Conway
Agency: DDB Group Melbourne
Chief Creative Officer: Psembi Kinstan
Executive Creative Director: Giles Watson
Group Creative Partner: James Cowie
Senior Art Director: Charlie Brookes
Senior Copywriter: Carly Dallwitz
Art Director: Pip Dolman
Copywriter: Gid Goldberg
Head of Craft: Adam Hengstberger
Head of Content Production: Sonia McLaverty
Studio Manager: Aaron Wickers
General Manager: Khia Croy
Account Director: Alasdair Kay
Account Manager: Jess Headon
Chief Strategy Officer: Matt Pearce
Senior Planner: Connie Watters
PR: Mango Communications
General Manager: Alex Lefley
Account Director: Liana Bignall
Account Manager: Ruby Loosli
Account Coordinator: Aimee Burn
Company: Collider Studios
Animation direction: Andrew van der Westhuyzen
Managing Director: Rachael Ford-Davies
Executive Producer: Tom Slater
Head of Studio: Hoss Ghonouie
Original Music Composition: Burkhard Dallwitz
Sound Studio: Bang Bang
Director: Polly McGregor
Executive Producer: Holli Dee
Sound Designer: Tristan Dewey