Anna Paine and Owen Bryson return to DDB Sydney as creative directors after a three-year stint with Dig.
During their time with the indie agency, Paine and Bryson launched the “Good value booze, for good value people” platform for The Bottle-O and led new business wins, including Australian Pork and Mitre 10.
The creative duo first joined DDB Sydney in 2014 and spent seven years working across all major clients and were responsible for the McDonald’s Mother’s Day campaign “Cravings” as well as the Macca’s “A little goes a long way” value platform, which won a Gold Effie in 2019.
As creative directors, Paine and Bryson will be responsible for continuing the agency’s heritage, creating emotionally charged creativity for brands including McDonald’s, Volkswagen, Westpac, and Lipton Iced Tea.
Chief creative officer Matt Chandler welcomed their return and said: “As a creative leader, you sometimes have to make very difficult decisions; this was not one of them.
“Anna and Owen were one of the best hires we ever made and, as I told them when they left, one day we’d be hiring them again. I’ve been very impressed, and very proud to see the work they’ve done with Dig – I know we’re very fortunate to have them return to DDB.”
Paine and Bryson said of their new role: “We basically grew up at DDB, so to say we’re happy to be home is a massive understatement. It’s a world-class agency, with world-class people, and with Matt at the creative helm – who wouldn’t want to be a part of that?”
This comes after DDB Sydney appointed Jack Nunn as creative partner to lead the McDonald’s account in July.
Nunn rejoins DDB Sydney after two years in London at Special and Ogilvy. During his previous tenure at DDB, he helped create campaigns for the fast food giant, including Middle Child, The Sting Re-Mix, and the launch of McCafe’s Coffee Fit For An Aussie platform.
See also: DDB Sydney appoints Jack Nunn to lead McDonald’s account
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Top image: Anna Paige and Owen Bryson