SCA chief content officer Dave Cameron has commented on the impressive results delivered by the network in survey 4.
“Terrific results today for Triple M Brisbane and Adelaide, Fox Melbourne, B105 Brisbane and SAFM Adelaide,” he said.
Fox Melbourne remains the #4 commercial station in the Melbourne market. Fifi, Fev and Nick’s breakfast share was down 0.4. The station’s highest daypart was drive where the station had a 9.9% share thanks to Carrie and Tommy, with Carrie co-hosting from London. Fox remains #1 in 25-39 but lost 10-17 to Nova.
In Brisbane, B105 stayed stead with cume and has lifted 0.5 points this survey. The station slipped to #4 in the last survey period, but is making up ground by lifting to #3 overall. The station’s breakfast show of Stav, Abby and Matt has lost its #1 placing to Nova despite gaining 0.3 points, now coming equal second with Triple M breakfast on 12.0%. Additionally, Triple M Brisbane has risen 0.9 points, continuing to recover after recording its worst result in over five years in survey 1.
Sydney’s 2Day FM, has lost some of its gains from the last two surveys after dipping by 0.6 points but still remains well ahead of where it started the year (4.2%). The breakfast shift with Hughesy, Ed and Erin lost 0.7 points bringing its share to 3.6%.The cume has continued to lift as well after gaining 69,000.
Dave Cameron
Cameron said of the SCA results: “SCA maintaining its No.1 share nationally in the critically important 25-54 demographic is testament to the strength of our radio brands and premium talent in each market.
“In addition, the growth of nearly 200,000 weekly cumulative audience engaging with our stations to deliver another all-time national audience record shows that the return of audiences going back to work, back in the car, back to a more normal life after the last two years is very real.
“Since relaunching in September 2021, 2Day FM has become Sydney’s fastest growing station with 260,000 new listeners giving it a weekly audience of 845,000 – 2Day’s largest audience since survey #1 2019, and 45% growth since the station’s relaunch.
“Carrie & Tommy have increased their national metro audience by 125,000 to 1,697,000 as they continue to be Australia’s most adventurous and fun national Drive show having recently taken 30 listeners to London on the trip of a lifetime.
“SCA’s DAB+ stations have achieved a record 1.282 million listeners.
“All these results show how well our brands are resonating with local audiences,” he added.
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Top image: Melbourne’s Fox FM Fifi, Fev & Nick