SCA chief content officer Dave Cameron is celebrating reaching a weekly national audience of more than six million in the Survey 6 ratings results.
Cameron said: “It’s an exciting day to see SCA’s national audience continuing to achieve a new all-time record cume, now reaching a weekly audience of more than 6 million.
“This fantastic new record has been driven by The Fox Melbourne continuing to be Australia’s most listened to station with 1.36 million weekly audience, alongside new cume records being smashed at Triple M Melbourne with large share increases at both ends of the day for both The Marty Sheargold Show and JB and Billy’s Rush Hour achieving their best ever figures.”
Triple M’s 105.1 has posted its best share since a 7.6% in Survey 1, 2019. The improving Marty Sheargold show is on the up too, albeit off a lower base. However, a breakfast share of 6.3% is a 1.0 lift and the best since the last survey of 2020 when The Hot Beakfast said goodbye. Cume shares were up 40-54 and 55-64 where Triple M is suddenly a better consideration for ad buyers.
For SCA in Brisbane, another lift of 1.1 points has seen B105 land at 13.3%, taking the title as #1 overall station in the market.
The station’s breakfast show of Stav, Abby and Matt has held on to its second place spot in the market, lifting 0.6 points for a 13.6% share.
“It’s fantastic to see the return of B105 to the No.1 spot overall in the Brisbane market also achieving new audience records, alongside a rapidly growing Triple M delivering a great result to make Brisbane an SCA-city today.
Meanwhile, Sydney’s 2Day FM regained some momentum after increasing its share by 0.3 points and adding 20,000 to its cume audience.
The breakfast shift with Hughesy, Ed and Erin has remained steady at 3.7%, an increase of 0.1 points. Cameron said: “2Day FM continues its audience cume growth momentum adding another 20,000 new weekly audience to now overtake competitor WSFM.”
Cameron continued: “Hit’s Carrie and Tommy increased their national audience cume in Drive, and it’s exciting to see Abbie Chatfield’s Hot Nights‘ share surge in Sydney along with great results across the rest of the country.
“At the pointy end of the AFL and NRL seasons, we are rapt that Triple M’s sport broadcasts remain No.1 commercial for all people under 70.
Cameron concluded: “The radio ratings results today, combined with the incredible on-demand digital download numbers being achieved for LiSTNR, highlight SCA’s dominant position as Australia’s biggest audio content creator in broadcast and on-demand audio.”
See Also: Radio Ratings 2022, Survey 6: Highlights + Full Results
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Top image: Dave Cameron