Dan Fryer has joined Hello Social as executive creative director to expand the independent agency’s creative offering after five years with The Monkeys.
Fryer will lead Hello Social’s creative vision, collaborating closely with a full-service team of specialists across editorial, studio, production, talent, media and PR.
His appointment underscores the digital marketing and social media agency’s commitment to ‘Creative Intelligence’ and ‘Sh!t Worth Sharing’.
Fry brings with him a wealth of experience in elevating brand narratives across both traditional and non-traditional platforms. He has been awarded at the highest level including Effies, One Show and AWARD, as well as winning a Cannes Lions Titanium Grand Prix and D&AD Black Pencil.
Sam Kelly, managing partner at Hello Social, said: “With an ambition to compete with the very best creatively, it’s undoubtedly the right move for us. The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence.
“In addition to exceptional craft, it was important we found a creative leader with shared values: Hustle and Heart, For the Greater Good of the Team and Chase the GOAT. Dan’s not only a brilliant mind, he’s a brilliant partner.”
Fyer said of his appointment at the agency: “With its diverse mix of talent and specialities, not to mention its impressive list of clients looking for different shaped ideas, Hello is an exciting place to be. I look forward to getting stuck in and growing the creative team (wink wink).”
Fyer first projects for Uber and Lynx are set to be launched by Hello this week.
Hello Social was appointed as the creative agency of record for the Lynx brand last month, as it launches a premium fine fragrance collection in Australia and New Zealand.
See also: Lynx appoints Hello as creative agency of record
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Top image: Dan Fryer