Michael Miller expands roles for Damian Eales and Nicole Sheffield

Eales to chief operating officer, Sheffield to chief digital officer

Eales, Sheffield

News Corp Australasia executive chairman Michael Miller has announced promotions for Damian Eales and Nicole Sheffield.

Eales has been appointed chief operating officer, publishing. In this role, he will be responsible for all aspects of the company’s metro, regional and community publishing, incorporating eight metro daily and Sunday mastheads, 19 regional mastheads, and more than 100 community mastheads. As COO, he will drive the performance and strategic priorities for News Corp’s extensive publishing assets that reach 14 million Australians each month.

Sheffield has been appointed chief digital officer for News Corp Australia. This represents an expansion of her current role as managing director of News Digital Networks Australia (News DNA). She will now take additional responsibility for digital revenue growth and strategy; audience and subscription growth; content optimisation and marketing; and digital product innovation. Sheffield retains her oversight of the NewsLifeMedia magazine division.

Michael Miller said: “These appointments will ensure we meet our strategic priorities to maximise revenue and audience opportunities. It is important we adapt our business to respond to changes in market conditions and with Damian and Nicole at the helm, it will ensure we are structured for future growth and success.”

Eales joined News Corp Australia in 2013 as strategic partnerships director before being promoted to chief marketing officer. Sheffield joined the company in 2012 as CEO of NewsLifeMedia. Prior to this she was general manager of Foxtel’s Lifestyle Channels group.

The new roles are effective immediately.

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