The Daily Telegraph has relaunched its website with a dramatic redesign.
Peter Brown, deputy editor/digital editor of the newspaper, explained the changes to readers:
“DailyTelegraph.com.au’s new desktop, tablet and mobile-responsive website features a bold and modern new look but most importantly our commitment to agenda-setting, exclusive and breaking news journalism remains at the heart of what we do.
“The look of the site has changed but our passion and dedication to advocate for you and a better NSW has not.
“Our goal for Daily Telegraph Reimagined is to deliver a faster, cleaner and easier-to-navigate site to make sure you get the news you want, when you want, on any device, laptop or desktop.
“Importantly, you have been a part of the process by providing plenty of feedback — about what you love and what you don’t — and we’re proud the new website is as much ours as it is yours.”
Managing director News DNA Julian Delany said: “For advertisers the new dailytelegraph.com.au offers more attractive opportunities and a simplified sales experience. We have significantly increased viewable inventory, created ad product consistency, enabled our market-leading native content product Native in Colour along with full site-wide buyout opportunities through our Eclipse product.
“We’ve improved data capture signals so that advertisers can reach the right readers at the right time. And when a sponsor buys an ad with our mastheads they’re guaranteed market-leading viewable solutions with a significant increase in viewable inventory with some placements delivering up to 90% viewability, through a persistent desktop right rail and adhesive mobile leaderboard.”
Christopher Dore, editor of The Daily Telegraph, said: “With consumers at the centre of our product strategy, the reimagined site meets the evolving needs of our users, who are increasingly consuming content on the go.
“The new, fully responsive dailytelegraph.com.au allows our journalists to publish stories 24/7, ensuring readers receive the same hard-hitting, up-to-the-minute coverage on any device, with a modern user experience.”