Football Federation Australia (FFA) has announced that Crocmedia has secured exclusive commercial radio rights in a landmark six-year deal.
The agreement will deliver mass distribution of the game across metropolitan and regional radio and online audiences in Australia and New Zealand commencing from the 2017/18 Hyundai A-League season.
As the radio master rights holder, Crocmedia will establish the Football Nation brand for football fans to connect with the sport. It will include live match calls and ancillary programming broadcast via Australian and New Zealand radio and streamed online via a-league.com.au as well as myfootballnation.com.
Football Nation will broadcast on the Super Radio Network which includes 2SM in Sydney and 21 regional stations across NSW and South East Queensland, Fiveaa in Adelaide, 6PR in Perth and other markets soon to be announced.
Crocmedia CEO Craig Hutchison said the company would leverage its other media assets and programs to drive interest and excitement in football.
“As well as broadcasting the biggest matches on Football Nation, we’ll use our broader programming ecosystem to grow the A-League fan base and build the profile of its players.”
“This will include parochial content to support clubs in their local markets to help them drive memberships and game attendances,” he added.
In the deal, Crocmedia has also secured big screen and LED boundary signage rights at all Hyundai A-League and Westfield W-League games.