As the new home of ICC World Cup Cricket in Australia, Prime Video is kicking off its new ad campaign for the ICC Men’s T20 World Cup featuring Usman Khawaja.
The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation, spreading excitement – game by game, fan by fan, until everyone gets caught up in the event. The film follows Khawaja as he realises the fever has taken hold of his own street.
It aims to differentiate from the category and connect with cricket lovers through a shared fanaticism of the sport; cricket references abound for casual and superfans alike.
The campaign will run across TV, BVOD, YouTube, social, OLV, and owned channels.
The ICC Men’s T20 World Cup will be shown live exclusively on Prime Video, live from 2-30 June.
Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, the T20 World Cups, the Champions Trophy, and the World Test Championship Final until 2027.
Prime Video exclusively holds the live Australian broadcast rights for ICC cricket events for the next four years.
The ICC competition broadcast on Prime Video is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial.
See also: Usman Khawaja named Prime Video’s ICC Men’s T20 World Cup ambassador
Credits:
Hushidar Karas – Head of Prime Video ANZ
Olly Wilton – Senior Sports Program Manager
Hwei Loke – Head of Marketing
Anna Saunders – Senior Brand Manager
Charli Hoffmann – Campaign Manager
Leo Burnett Australia
Andy Fergusson – National Chief Creative Officer
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Catherine King – Chief Strategy Officer
James Walker-Smith – General Manager
Gemma Cox – Group Business Director
Jack Asimus – Senior Business Manager
Libby Spark – Senior Integrated Producer
Rachael Sparks – Project Manager
Tiffany Wilson – Senior Designer
Production:
Director – Ariel Martin
Production Company – Scoundrel
Executive Producer/Founder – Adrian Shapiro
Executive Producer – Kate Gooden
Producer – Alex Tizzard
DOP – Aaron McLisky
Post – Arc Edit
Editor – Luke Haigh
Colourist – Ben Eagleton
Online – Jamie Scott
Sound & Composition – Massive Music