Connecting Plots has appointed Craig Page as its new strategy partner, as Tim Collier exits the independent creative agency after six years for a role at cummins&partners.
Page, who is the founder of strategic consultancy WeirdWorks, has previously held leadership positions at Saatchi & Saatchi, CX Lavender, VMLY&R and R/GA, working across a range of clients including Westpac, Australian Defence Force, NBN, NRMA, Pizza Hut, Colgate, Arnott’s, McDonald’s, Wine Australia, Telstra, Rip Curl and Google.
Page said the appointment was “a win-win opportunity” for Connecting Plots and WeirdWorks:
“For Connecting Plots to offer clients’ holistic brand thinking across their entire ecosystems, for WeirdWorks to offer clients’ the ability to put their strategic consulting into practice, and for me to enjoy working with this awesome team of brilliantly-talented and fun-slash-weird-in-a-good-way people.
“The pace since founding WeirdWorks last year has been insane, so this chance to join forces is a perfectly-timed.”
He will be joining the Connecting Plots leadership team alongside client service director, Emma McJury, creative operations director, Sarah Miller, and creative partners Matt Geersen and John Gault, whose agency Two G’s was acquired by Connecting Plots in April last year.
See also: Connecting Plots names Matt Geersen and John Gault as creative partners
Connecting Plots co-founder and CEO Tom Phillips said: “Craig is highly-regarded and comes with a wealth of knowledge that will certainly help grow our clients’ businesses and evolve the Connecting Plots service offering.
“The work that Craig has been doing with his own consultancy, WeirdWorks, marry perfectly into our growth ambitions and we’re thrilled that he’ll be bringing this offering into Connecting Plots.”
Phillips called the appointment “bittersweet,” saying that Collier has “been with us since day dot, weathered many storms and shared in plenty of the successes we’ve had along the way.”
“He’s left an indelible mark on Connecting Plots and is a major factor in its success to date.”
Connecting Plots co-founder and CCO Dave Jansen added: “Six years is a long time in this game. We want to thank Tim for his commitment, loyalty and brilliance over that time.
“I’ve learnt a lot from him, he’s become a good mate and he’s shared a lot of stories… We all wish him every success in his next role.”
Speaking to Mediaweek about his next move, Collier said: “I’ve loved my time at Connecting Plots and I grew so much while I was there. I’ve known Cath at cummins&partners for a long time and so when the role came up it sounded really exciting.
“I’m very happy working for independent agencies and cummins is one of the innovators in the space. It felt like a great opportunity for me to stretch myself and take on a new challenge.”
See also: Tim Collier leaves Connecting Plots for Cummins
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Top Image: Craig Page